Facebook ads vs. Adwords- quick question

Tony W · 06-03-2011, 02:22 PM

I know that with FB ads, the higher your CTR, the lower your CPC.

Does adwords work the same way or is this unique to FB? I'm not an expert on Adwords.

premiumonlinewriting · 06-03-2011, 02:27 PM

Hi Tony,

Yep, Adwords is the same - kind of. CTR is only one factor that can lower your average CPC. There are other things as well, like the relevance of your ad to the search keywords it's showing up for, the quality of your landing page, and the historical CTR of your entire Adwords account.

Check this out for an in depth look at how to improve your quality score: 10 Ways To Increase Adwords Quality Score - RedFly Search Engine & Internet Marketing Blog

06-03-2011, 02:22 PM	#1
Tony W Banned War Room Member Join Date: Dec 2010 Location: Southern California Posts: 295 Thanks: 189 Thanked 366 Times in 63 Posts Contact Info	Facebook ads vs. Adwords- quick question I know that with FB ads, the higher your CTR, the lower your CPC. Does adwords work the same way or is this unique to FB? I'm not an expert on Adwords.

06-03-2011, 02:27 PM	#2
premiumonlinewriting Active Warrior Join Date: Apr 2011 Posts: 67 Thanks: 8 Thanked 16 Times in 15 Posts Social Networking Contact Info	Re: Facebook ads vs. Adwords- quick question Hi Tony, Yep, Adwords is the same - kind of. CTR is only one factor that can lower your average CPC. There are other things as well, like the relevance of your ad to the search keywords it's showing up for, the quality of your landing page, and the historical CTR of your entire Adwords account. Check this out for an in depth look at how to improve your quality score: 10 Ways To Increase Adwords Quality Score - RedFly Search Engine & Internet Marketing Blog
	Sales Copywriter - Get more traffic, make more sales - take more vacations. (Mention you're a Warrior when you contact me to claim your $297 Sales Letter Special!) Premium turnkey online business creation - Have a deluxe 30-page authority content site built in a lucrative, untapped niche tied to your passion.