Broad vs Exact Match

friendclk · 06-03-2011, 07:28 PM

How can a keyword that has 368,000 broad match searches (according to Adwords Keyword Tool) only have 1,300 exact match searches?

MikeFriedman · 06-03-2011, 07:32 PM

That happens all the time. Nothing unusual.

Do you understand the difference between broad and exact?

friendclk · 06-03-2011, 07:42 PM

I was trying to rank for a variation of the keyword, and I'm on page 2, but I forgot to check exact match, and it turns out my keyword only gets a few thousand searches a month.

friendclk · 06-04-2011, 07:35 PM

I have another question...

If you were #1 in Google, for a keyword that has a broad match of 100,000, but the exact match was for theoretically purposes only 100, would there be any merit to holding this broad #1 spot?

Why or why wouldn't you receive traffic from all the synonyms and variations?

InitialEffort · 06-04-2011, 08:02 PM

Yes, for example if the keyword was "mesothelioma attorney"

friendclk · 06-05-2011, 12:29 AM

I'm really thinking about this broad match stuff. Is there no way to appear for all broad match searches? If your website had 100,000 pages of content would it be possible to conquer a huge broad match term?

UMS · 06-05-2011, 01:07 AM

Quote:

Originally Posted by friendclk

I was trying to rank for a variation of the keyword, and I'm on page 2, but I forgot to check exact match, and it turns out my keyword only gets a few thousand searches a month.

Only a few thousand searches for the exact match! You should be happy with that (assuming it's a buying keyword)

06-03-2011, 07:32 PM	#2
MikeFriedman Don't Drink and SEO War Room Member Join Date: Oct 2009 Location: York, PA Posts: 2,009 Thanks: 207 Thanked 551 Times in 393 Posts Social Networking Contact Info	Re: Broad vs Exact Match That happens all the time. Nothing unusual. Do you understand the difference between broad and exact?
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06-03-2011, 07:42 PM	#3
friendclk HyperActive Warrior Join Date: Mar 2011 Posts: 160 Thanks: 1 Thanked 1 Time in 1 Post	Re: Broad vs Exact Match I was trying to rank for a variation of the keyword, and I'm on page 2, but I forgot to check exact match, and it turns out my keyword only gets a few thousand searches a month.

06-04-2011, 07:35 PM	#4
friendclk HyperActive Warrior Join Date: Mar 2011 Posts: 160 Thanks: 1 Thanked 1 Time in 1 Post	Re: Broad vs Exact Match I have another question... If you were #1 in Google, for a keyword that has a broad match of 100,000, but the exact match was for theoretically purposes only 100, would there be any merit to holding this broad #1 spot? Why or why wouldn't you receive traffic from all the synonyms and variations?

06-04-2011, 08:02 PM	#5
InitialEffort Senior Warrior Member War Room Member Join Date: Jun 2010 Location: Minnesota Posts: 1,104 Thanks: 16 Thanked 117 Times in 87 Posts	Re: Broad vs Exact Match Yes, for example if the keyword was "mesothelioma attorney"
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06-05-2011, 12:29 AM	#6
friendclk HyperActive Warrior Join Date: Mar 2011 Posts: 160 Thanks: 1 Thanked 1 Time in 1 Post	Re: Broad vs Exact Match I'm really thinking about this broad match stuff. Is there no way to appear for all broad match searches? If your website had 100,000 pages of content would it be possible to conquer a huge broad match term?

06-03-2011, 07:28 PM	#1
friendclk HyperActive Warrior Join Date: Mar 2011 Posts: 160 Thanks: 1 Thanked 1 Time in 1 Post	Broad vs Exact Match How can a keyword that has 368,000 broad match searches (according to Adwords Keyword Tool) only have 1,300 exact match searches?