broad and exact searches

ninatsanina · 06-05-2011, 01:55 PM

can anyone tell me what does broad and exact matchtypes mean on adwords.google.com?

milton11011 · 06-05-2011, 05:48 PM

broad are all related keywords and synonyms. it says on the adwords page. always use exact.

D Baker · 06-05-2011, 05:59 PM

Here is what it says on the Adwords help page:

Broad match: Keyword
Allows your ad to show on similar phrases and relevant variations
(The broad match modifier may also be used to further refine your broad keyword matches: +keyword.)

Phrase match: "keyword"
Allows your ad to show for searches that match the exact phrase

Exact match: [keyword]
Allows your ad to show for searches that match the exact phrase exclusively

I would recommend you use exact match as that will show you the most accurate information about the number of searches a keyword is getting.

kvhnuke · 06-05-2011, 07:13 PM

Quote:

Originally Posted by D Baker

Here is what it says on the Adwords help page:

Broad match: Keyword
Allows your ad to show on similar phrases and relevant variations
(The broad match modifier may also be used to further refine your broad keyword matches: +keyword.)

Phrase match: "keyword"
Allows your ad to show for searches that match the exact phrase

Exact match: [keyword]
Allows your ad to show for searches that match the exact phrase exclusively

I would recommend you use exact match as that will show you the most accurate information about the number of searches a keyword is getting.

way to go no more explanations needed

06-05-2011, 01:55 PM	#1
ninatsanina Warrior Member Join Date: Jun 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	broad and exact searches can anyone tell me what does broad and exact matchtypes mean on adwords.google.com?

06-05-2011, 05:48 PM	#2
milton11011 Active Warrior Join Date: May 2011 Posts: 84 Thanks: 12 Thanked 3 Times in 3 Posts	Re: broad and exact searches broad are all related keywords and synonyms. it says on the adwords page. always use exact.
	Just starting off my attempt at internet marketing. First venture is a teeth whitening site that I'm trying to monetize. Always appreciate feedback.

06-05-2011, 05:59 PM	#3
D Baker HyperActive Warrior War Room Member Join Date: Mar 2010 Posts: 351 Thanks: 33 Thanked 61 Times in 46 Posts	Re: broad and exact searches Here is what it says on the Adwords help page: Broad match: Keyword Allows your ad to show on similar phrases and relevant variations (The broad match modifier may also be used to further refine your broad keyword matches: +keyword.) Phrase match: "keyword" Allows your ad to show for searches that match the exact phrase Exact match: [keyword] Allows your ad to show for searches that match the exact phrase exclusively I would recommend you use exact match as that will show you the most accurate information about the number of searches a keyword is getting.