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Old 06-07-2011, 07:52 AM   #1
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Default Some questions! =)

First - Good Morning! Hope you're all having a good tuesday!

I've taken some advice from the board and I have some questions.

How often do you check your google analytics? What exactly am I looking for? I mean I can see the patterns if my traffic is going up and this stuff...but should I be focusing on anything specific.

I've checked the webmaster tools, and after doing some backlinking, submitting my URL to google and whatnot - my traffic went from 60-90 visitors a day to 600-700 per day. So out of 8k impressions though, only 900 of those people clicked - or 29%.

Just not sure of the numbers I should be focusing on here or what my goals should be. I don't have a site where you can see if your traffic converts in particular, cause they don't buy anything ON the site - so I guess I kinda wing it?
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Old 06-07-2011, 08:22 AM   #2
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Default Re: Some questions! =)

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Originally Posted by ReikiGirl View Post
. So out of 8k impressions though, only 900 of those people clicked - or 29%.
Wow.. I've never heard of anyone complaining that the "only" had a 29% CTR. So you mad about $400 on AdSense?
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Old 06-07-2011, 09:17 AM   #3
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Default Re: Some questions! =)

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Wow.. I've never heard of anyone complaining that the "only" had a 29% CTR. So you mad about $400 on AdSense?

I have no idea what the CTR SHOULD be - so I don't know if it's good or not.

I don't use Adsense - I know everyone talks about it - but I am not positive what it really is.
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Old 06-07-2011, 09:20 AM   #4
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Default Re: Some questions! =)

What I'm trying to say is my site had 8k impressions on google and only 29% of those people clicked to go to my site.

And if they're searching for something that my site has on it, why wouldn't more people be clicking?

For instance, I had one keyword that showed my site 3k times - only TEN people clicked.
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Old 06-07-2011, 09:28 AM   #5
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Default Re: Some questions! =)

Bounce rate is a key factor to keep an eye on. Anything over 50% can be considered "high" but that varies by niche/purpose. The takeaway is using it to determine if someone found what they were looking for when they arrived at your page, and adjust accordingly. Or "cheat" and add a video to the page to keep visitors on your site/page longer. I've improved clients SEO (for stubborn pages) by using this strategy alone...a two page jump in rankings in some cases.
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Old 06-07-2011, 09:59 AM   #6
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Default Re: Some questions! =)

First off 29% click thru rate is pretty good. You should be happy there. Top spot on Google usually gets about 40% CTR so you are getting good numbers.

As for analytics you should have specific goals set up and be checking them all the time.

If you are selling something see how much traffic ends up there. You can track your conversions this way.

I always look at which organic keywords are producing the most goals completed that have room for improvement in the rankings.

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Old 06-07-2011, 10:28 AM   #7
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Default Re: Some questions! =)

900/8000 != .29
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Old 06-07-2011, 01:34 PM   #8
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Default Re: Some questions! =)

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900/8000 != .29

Yah, here I thought that was 29% - it's not?

Bounce rate, I'm paying close attention to and making adjustments as I see high rates on certain pages.

So if that's not the bounce rate, then holy crap .29 %? I gotta be able to change that right?
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Old 06-07-2011, 01:36 PM   #9
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Default Re: Some questions! =)

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Originally Posted by Jason Dittberner View Post
Bounce rate is a key factor to keep an eye on. Anything over 50% can be considered "high" but that varies by niche/purpose. The takeaway is using it to determine if someone found what they were looking for when they arrived at your page, and adjust accordingly. Or "cheat" and add a video to the page to keep visitors on your site/page longer. I've improved clients SEO (for stubborn pages) by using this strategy alone...a two page jump in rankings in some cases.

To my knowledge I don't thing how long they stay on the page factors in the bounce rate. Right? Just whether or not they clicked onto another page.
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Old 06-07-2011, 01:54 PM   #10
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Default Re: Some questions! =)

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Yah, here I thought that was 29% - it's not?

Bounce rate, I'm paying close attention to and making adjustments as I see high rates on certain pages.

So if that's not the bounce rate, then holy crap .29 %? I gotta be able to change that right?

Yah obviously if I added it up in quarters 2k would be 25% - see what I get for not paying attention.

SO what IS a good CTR?
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Old 06-07-2011, 02:14 PM   #11
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Default Re: Some questions! =)

Don't worry, I've got your back!

Your CTR will depend on your position. I would myself like to see some gathered data on the CTR by position.

From what I gather it's like

1 = 40%
2 = 15%
3 = ???
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Old 06-07-2011, 06:49 PM   #12
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Default Re: Some questions! =)

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Originally Posted by kiwiviktor81 View Post
Don't worry, I've got your back!

Your CTR will depend on your position. I would myself like to see some gathered data on the CTR by position.

From what I gather it's like

1 = 40%
2 = 15%
3 = ???
Viktor baby, you lost me. Are you saying you want to see my CTR by position or just in general? Like for one keyword it says there was 3k impressions - position 39 and then it has <10 for clicks. Is that 10 out of 3k? Cant be!

This is all in google webmaster tools.
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