Low AdWords Max Bid to Bleed Competition?

nathaniel1 · 06-07-2011, 12:02 PM

Hi everyone,

I'm pretty new to AdWords and trying to figure out why the following won't work (I'm assuming it won't otherwise everyone would do it):

Let's say I'm trying to bid on keywords that aren't super popular. Given that, there are likely only a few competitors. If the top competitors, position-wise, set a maximum daily amount for their campaigns, then they probably run out of money before the day is over and their campaigns are paused.

If I set a very low max CPC bid, won't my ad jump to the top at the point in the day when they've hit their budgets? So, even though I've bet less than them, I'll save money but still eventually reach top position just by waiting?

I would appreciate if someone could explain this to me.

Thanks very much!

Nathaniel

bigcat1967 · 06-07-2011, 12:50 PM

Who says your competitor's budget is maxed out every day?

Just make sure your ads are relevant to your landing page and have a high budget per day - this will position your ad higher...

KirkMcD · 06-07-2011, 12:51 PM

The flaw in your logic is thinking that the top competitors run out of money.

nathaniel1 · 06-07-2011, 01:44 PM

Got it - I knew there had to be something

Thanks!

06-07-2011, 12:02 PM	#1
nathaniel1 Warrior Member Join Date: Jun 2011 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Low AdWords Max Bid to Bleed Competition? Hi everyone, I'm pretty new to AdWords and trying to figure out why the following won't work (I'm assuming it won't otherwise everyone would do it): Let's say I'm trying to bid on keywords that aren't super popular. Given that, there are likely only a few competitors. If the top competitors, position-wise, set a maximum daily amount for their campaigns, then they probably run out of money before the day is over and their campaigns are paused. If I set a very low max CPC bid, won't my ad jump to the top at the point in the day when they've hit their budgets? So, even though I've bet less than them, I'll save money but still eventually reach top position just by waiting? I would appreciate if someone could explain this to me. Thanks very much! Nathaniel

06-07-2011, 12:50 PM	#2
bigcat1967 Senior Warrior Member Join Date: May 2009 Posts: 1,259 Thanks: 21 Thanked 54 Times in 52 Posts	Re: Low AdWords Max Bid to Bleed Competition? Who says your competitor's budget is maxed out every day? Just make sure your ads are relevant to your landing page and have a high budget per day - this will position your ad higher...
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06-07-2011, 12:51 PM	#3
KirkMcD Senior Warrior Member War Room Member Join Date: Apr 2006 Location: , , USA. Posts: 2,493 Thanks: 43 Thanked 168 Times in 158 Posts	Re: Low AdWords Max Bid to Bleed Competition? The flaw in your logic is thinking that the top competitors run out of money.

06-07-2011, 01:44 PM	#4
nathaniel1 Warrior Member Join Date: Jun 2011 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Low AdWords Max Bid to Bleed Competition? Got it - I knew there had to be something Thanks!