How To Avoid Duplicate Content On An E-Commerce Site?

SPC · 06-15-2011, 08:52 PM

I am building an e-commerce site and i have over a fifty products that have virtually the same product descriptions. Some of it is unique for each one, but the materials and what they are made of are the same.
Ex- I am selling stuffed animals which are all made out of the same material and same size but and do the exact same thing. And say the individual products were a bear stuffed animal, a bird stuffed animal, a lizard stuffed animal, etc. You can't change the their materials for each individual product.

Is this duplicate content? How do you get around this?
Please someone help me

SPC · 06-15-2011, 08:54 PM

Also, a competitor has EXACTLY copied and pasted our manufacturer's product descriptions to a t and they are ranking for many of the keywords we want to rank for. So google obviously isn't penalizing them

SPC · 06-15-2011, 09:46 PM

Anyone doing e commerce sites these days? lol

paulgl · 06-15-2011, 10:07 PM

There's no duplicate content penalty, really, especially for that.
I would imagine any site like yours has similar descriptions.

I've even copied amazon's for my pages. Slightly different
than what you are doing, but for similar items, amazon has
no choice but to use the same description across the board,
or at least a good deal of it.

They sell DVD, DVD/Blu ray combo, Blu Ray, Special Package, etc.
of popular movies. They all have the same description, mostly,
except for what's in the bundle.

I think the top 2 games on amazon are LA Noire. But for
a different system. Game description is all the same.

Paul

SPC · 06-15-2011, 10:25 PM

Quote:

Originally Posted by paulgl

There's no duplicate content penalty, really, especially for that.
I would imagine any site like yours has similar descriptions.

I've even copied amazon's for my pages. Slightly different
than what you are doing, but for similar items, amazon has
no choice but to use the same description across the board,
or at least a good deal of it.

They sell DVD, DVD/Blu ray combo, Blu Ray, Special Package, etc.
of popular movies. They all have the same description, mostly,
except for what's in the bundle.

I think the top 2 games on amazon are LA Noire. But for
a different system. Game description is all the same.

Paul

Just what I thought. Thank you for the clarification

06-15-2011, 08:52 PM	#1
SPC On My Way War Room Member Join Date: Apr 2011 Location: San Diego Posts: 259 Thanks: 25 Thanked 16 Times in 15 Posts	How To Avoid Duplicate Content On An E-Commerce Site? I am building an e-commerce site and i have over a fifty products that have virtually the same product descriptions. Some of it is unique for each one, but the materials and what they are made of are the same. Ex- I am selling stuffed animals which are all made out of the same material and same size but and do the exact same thing. And say the individual products were a bear stuffed animal, a bird stuffed animal, a lizard stuffed animal, etc. You can't change the their materials for each individual product. Is this duplicate content? How do you get around this? Please someone help me

06-15-2011, 08:54 PM	#2
SPC On My Way War Room Member Join Date: Apr 2011 Location: San Diego Posts: 259 Thanks: 25 Thanked 16 Times in 15 Posts	Re: How To Avoid Duplicate Content On An E-Commerce Site? Also, a competitor has EXACTLY copied and pasted our manufacturer's product descriptions to a t and they are ranking for many of the keywords we want to rank for. So google obviously isn't penalizing them

06-15-2011, 09:46 PM	#3
SPC On My Way War Room Member Join Date: Apr 2011 Location: San Diego Posts: 259 Thanks: 25 Thanked 16 Times in 15 Posts	Re: How To Avoid Duplicate Content On An E-Commerce Site? Anyone doing e commerce sites these days? lol

06-15-2011, 10:07 PM	#4
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,849 Thanks: 804 Thanked 1,199 Times in 886 Posts	Re: How To Avoid Duplicate Content On An E-Commerce Site? There's no duplicate content penalty, really, especially for that. I would imagine any site like yours has similar descriptions. I've even copied amazon's for my pages. Slightly different than what you are doing, but for similar items, amazon has no choice but to use the same description across the board, or at least a good deal of it. They sell DVD, DVD/Blu ray combo, Blu Ray, Special Package, etc. of popular movies. They all have the same description, mostly, except for what's in the bundle. I think the top 2 games on amazon are LA Noire. But for a different system. Game description is all the same. Paul
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