How much less valuable are broad searches?

[kiwiviktor81]

Can you guys help me with some maths?

I have an EMD for a keyword that has a whopping 110 exact searches/month, and am ranked 10th on page 1 of Google. I expect this to bring in 2-3 hits/month, based on a pie chart I saw that suggested 10th on page 1 gets around 3% of the clickthroughs.

The keyword also has 1,300 broad searches/month. I know exact matches are better, but how much traffic should I expect from the broad searches?

[InTheMaking]

Originally Posted by kiwiviktor81

Can you guys help me with some maths?

I have an EMD for a keyword that has a whopping 110 exact searches/month, and am ranked 10th on page 1 of Google. I expect this to bring in 2-3 hits/month, based on a pie chart I saw that suggested 10th on page 1 gets around 3% of the clickthroughs.

The keyword also has 1,300 broad searches/month. I know exact matches are better, but how much traffic should I expect from the broad searches?

Don't waste your time with 3-4 searches a day. 1,300 broad searches means you'd have to rank for all the broad searches of that keyword. But for 1,300 searches it isnt even worth it.