301 re-directs for SEO benefit

adam westrop · 06-17-2011, 09:33 AM

We all know that it is reported that using 301 re-directs gives Google the impression that your web address has changed and thus your sites authority and reputation and the link juice and anchor text juice etc should be re-directed to the new domain you are pointing to...

However I assume that this re-directs lessens the value of your originals domains attributes somewhat?

E.g. If your original domain is a PR4, and your new domain has no links, I wouldnt expect your new domain to eventually (when Google updates PR) to receive a PR4, surely there is a dilution effect?

Anyone got experience of 301'ing where effectively rankings etc remained unchanged or did your rankings take a substantial hit meaning a significant portion of the juice etc is lost on 301'ing?

Thanks.

Gary Becks · 06-17-2011, 10:49 AM

In regards to rankings I actually have not experienced any diminished returns when using 301's. I have however in regards to retaining PR/Authority from aged domains. E.G. new pages not ranking as fast as they would have using the original domain.

06-17-2011, 09:33 AM	#1
adam westrop English Warrior Join Date: Mar 2008 Location: Norwich, England Posts: 370 Thanks: 20 Thanked 5 Times in 5 Posts	301 re-directs for SEO benefit - Good data out there? We all know that it is reported that using 301 re-directs gives Google the impression that your web address has changed and thus your sites authority and reputation and the link juice and anchor text juice etc should be re-directed to the new domain you are pointing to... However I assume that this re-directs lessens the value of your originals domains attributes somewhat? E.g. If your original domain is a PR4, and your new domain has no links, I wouldnt expect your new domain to eventually (when Google updates PR) to receive a PR4, surely there is a dilution effect? Anyone got experience of 301'ing where effectively rankings etc remained unchanged or did your rankings take a substantial hit meaning a significant portion of the juice etc is lost on 301'ing? Thanks.

06-17-2011, 10:49 AM	#2
Gary Becks Nocturnal Webmaster War Room Member Join Date: Nov 2009 Location: Atlanta, Ga Posts: 495 Thanks: 34 Thanked 73 Times in 56 Posts Contact Info	Re: 301 re-directs for SEO benefit - Good data out there? In regards to rankings I actually have not experienced any diminished returns when using 301's. I have however in regards to retaining PR/Authority from aged domains. E.G. new pages not ranking as fast as they would have using the original domain.
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