KW research - what would you think of this?

[Rank Higher Make Money]

I have run into this a few times lately.

I uncover a KW which I assume would be tough SEO competition. But when I research the top 10, here is what I find.

Most in the top 10 for this KW has tons of backlinks, but the on-page SEO is hardly anything. There's no exact match domains. Very few URL matches, sometimes there is barely even any title tag matches. Then, when I research the actual anchor text of the backlinks, nobody is targeting the KW - it's something else instead.

Example I found a KW with (using Market Sam):

9900 Broad match per month
6600 Phrase match per month
2400 Exact match per month

Yes, numbers are kinda low, but Adwords CPC is over $10, so I think maybe there's something to it, right?

I figure, there's got to be at least a few IMers out there banking on this keyword, right? But when I look at the top 10, like I said, lots of backlinks to the top 10 sites, but nobody is optimizing for this particular KW.

Anyone run into this, and what would your thoughts be about it?

[jacked]

I would definitely snatch ip the EMD and go for it. The searches are low but the CPC is good.

[sonic74]

it sounds good, but did you check what % the PBR is ?

If it is over 50% that means that is great

[Rank Higher Make Money]

Originally Posted by sonic74

it sounds good, but did you check what % the PBR is ?

If it is over 50% that means that is great

PBR for this KW is 67%

[Rank Higher Make Money]

Originally Posted by jacked

The searches are low but the CPC is good.

Yeah, exactly! I think I will jump into it and see if I can make something from it. Thanks for the input.