Increasing CTR

kdayton · 06-19-2011, 12:07 AM

Hi everyone,
I operate a facebook banners site (myfbbanners.com), and currently make $150-$200 a day in revenue. Looking at the AdSense reports for this month, I feel like our CTR is kind of low (0.72%). So my question to the resident AdSense geniuses, what can I do to increase my CTR? Better placement of ads?

Thanks in advance for the feedback!

kevlah · 06-19-2011, 08:06 AM

I'm would guess from the niche your site is in that the type of visitors aren't commercial intent kind of traffic so to be honest I would never expect fantastic CTR in this kind of niche but I'm sure you can budge it up a little from 0.72%

Have you experimented much with your ad layout? I see three image banners at the moment. Conventional wisdom suggests that a text-ad only medium rectangle yields better click through.

I think the quickest way for you to quickly test it would be to replace the right hand side skyscraper with a text only medium rectangle, tweak the text colour from 'adsense blue' to 'facebook blue' to blend with your site better

Also less is sometimes more - you have 3 ad's at the moment but a couple of the banners are showing non-relevant ads for me (I'm in the UK). By reducing your ad units you increase the odds of showing just relevant ads and generally higher CPC as well.

Jeremy Banks · 06-19-2011, 08:42 AM

If you make 150-$200 a day in revenue with 0.72% CTR I am guessing your revenue IS NOT from adsense, so my suggestion is get rid of it. It is just distracting people from spending money on your site

angel009 · 06-19-2011, 08:48 AM

Place your ads at top of your content and try to choose Mobile leaderboard
468 x 60 and Banner 728 x 90 size banner at your site. Hope it will work.

kdayton · 06-19-2011, 11:00 AM

Quote:

Originally Posted by kevlah

I'm would guess from the niche your site is in that the type of visitors aren't commercial intent kind of traffic so to be honest I would never expect fantastic CTR in this kind of niche but I'm sure you can budge it up a little from 0.72%

Have you experimented much with your ad layout? I see three image banners at the moment. Conventional wisdom suggests that a text-ad only medium rectangle yields better click through.

I think the quickest way for you to quickly test it would be to replace the right hand side skyscraper with a text only medium rectangle, tweak the text colour from 'adsense blue' to 'facebook blue' to blend with your site better

Also less is sometimes more - you have 3 ad's at the moment but a couple of the banners are showing non-relevant ads for me (I'm in the UK). By reducing your ad units you increase the odds of showing just relevant ads and generally higher CPC as well.

Thanks for the feedback. I'm going to try removing the banner at the top of the site to start. Afterwards I will try switching the sidebar to a text only rectangle.

Quote:

Originally Posted by Jeremy Banks

If you make 150-$200 a day in revenue with 0.72% CTR I am guessing your revenue IS NOT from adsense, so my suggestion is get rid of it. It is just distracting people from spending money on your site

Actually, all of the site's income is from adsense. But with 7-10k unique visitors and about 100k pageviews daily, I feel like the site should be making more than it is.

Quote:

Originally Posted by angel009

Place your ads at top of your content and try to choose Mobile leaderboard
468 x 60 and Banner 728 x 90 size banner at your site. Hope it will work.

Thanks, I'll try it out as I test new ad placements.

06-19-2011, 12:07 AM	#1
kdayton Warrior Member Join Date: Jun 2011 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Increasing CTR Hi everyone, I operate a facebook banners site (myfbbanners.com), and currently make $150-$200 a day in revenue. Looking at the AdSense reports for this month, I feel like our CTR is kind of low (0.72%). So my question to the resident AdSense geniuses, what can I do to increase my CTR? Better placement of ads? Thanks in advance for the feedback!

06-19-2011, 08:06 AM	#2
kevlah Warrior Member War Room Member Join Date: Apr 2010 Location: York, UK Posts: 22 Thanks: 2 Thanked 2 Times in 2 Posts	Re: Increasing CTR I'm would guess from the niche your site is in that the type of visitors aren't commercial intent kind of traffic so to be honest I would never expect fantastic CTR in this kind of niche but I'm sure you can budge it up a little from 0.72% Have you experimented much with your ad layout? I see three image banners at the moment. Conventional wisdom suggests that a text-ad only medium rectangle yields better click through. I think the quickest way for you to quickly test it would be to replace the right hand side skyscraper with a text only medium rectangle, tweak the text colour from 'adsense blue' to 'facebook blue' to blend with your site better Also less is sometimes more - you have 3 ad's at the moment but a couple of the banners are showing non-relevant ads for me (I'm in the UK). By reducing your ad units you increase the odds of showing just relevant ads and generally higher CPC as well.

06-19-2011, 08:42 AM	#3
Jeremy Banks Getn that in'ernet money War Room Member Join Date: Apr 2011 Location: Ontario, Canada Posts: 562 Thanks: 35 Thanked 133 Times in 71 Posts	Re: Increasing CTR If you make 150-$200 a day in revenue with 0.72% CTR I am guessing your revenue IS NOT from adsense, so my suggestion is get rid of it. It is just distracting people from spending money on your site

06-19-2011, 08:48 AM	#4
angel009 Warrior Member Join Date: Dec 2010 Posts: 8 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Increasing CTR Place your ads at top of your content and try to choose Mobile leaderboard 468 x 60 and Banner 728 x 90 size banner at your site. Hope it will work.