SEO Baclink to Home Page or Interior Page?

keenstyle1 · 06-22-2011, 09:27 AM

If I have a site the interior page already ranks for the relevant search term better than the home page, do I build back links to the home page or to the interior page?

Alexa Smith · 06-22-2011, 09:35 AM

You build backlinks to whichever page you want to rank better than it currently does.

For myself, as an article marketer, my backlinks tend to come in pairs, and I'll usually have one to my site's home page and one to "some other interior page", so my landing page typically gets 50% of all my backlinks and the other pages (which I want to optimise) each get a smaller proportion, in inverse proportion to their number.

Andyhenry · 06-22-2011, 09:36 AM

Interior page.

I always deep link to individual pages so that I can get multiple listings for each keyword because multiple pages rank well on their own.

If your pages link back to the home page then you're still passing juice but you want to make the most relevant page the one that ranks best.

DrewClement · 06-22-2011, 09:42 AM

Both

10chars

Steven Miranda · 06-22-2011, 09:46 AM

Both of course but focus a lot of time also on the home page as Google gives that a lot of weight in the algo.

Andyhenry · 06-22-2011, 09:47 AM

Quote:

Originally Posted by Steven Miranda

Both of course but focus a lot of time also on the home page as Google gives that a lot of weight in the algo.

I don't believe that's true - The home page gets treated no differently to any other page.

I'd love to see the evidence to support this as it's not my experience so I find it hard to believe.

kayf · 06-22-2011, 09:52 AM

I do both but mainly front page

Quote:

Originally Posted by DrewClement

Both

10chars

jpr106 · 06-22-2011, 10:04 AM

The more targeted your landing page, the better, so yes, linking to an interior page is very important.

As always, you don't want ALL your links to go to just one page, so spread things out a bit.

06-22-2011, 09:27 AM	#1
keenstyle1 HyperActive Warrior Join Date: Sep 2009 Posts: 114 Thanks: 5 Thanked 1 Time in 1 Post	SEO Baclink to Home Page or Interior Page? If I have a site the interior page already ranks for the relevant search term better than the home page, do I build back links to the home page or to the interior page?
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06-22-2011, 09:35 AM	#2
Alexa Smith Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008 Posts: 15,294 Thanks: 8,671 Thanked 11,418 Times in 5,809 Posts	Re: SEO Baclink to Home Page or Interior Page? You build backlinks to whichever page you want to rank better than it currently does. For myself, as an article marketer, my backlinks tend to come in pairs, and I'll usually have one to my site's home page and one to "some other interior page", so my landing page typically gets 50% of all my backlinks and the other pages (which I want to optimise) each get a smaller proportion, in inverse proportion to their number.
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06-22-2011, 09:36 AM	#3
Andyhenry Beware - Straight Talker War Room Member Join Date: Jan 2004 Location: United Kingdom Posts: 9,501 Blog Entries: 26 Thanks: 1,225 Thanked 4,702 Times in 1,582 Posts Social Networking	Re: SEO Baclink to Home Page or Interior Page? Interior page. I always deep link to individual pages so that I can get multiple listings for each keyword because multiple pages rank well on their own. If your pages link back to the home page then you're still passing juice but you want to make the most relevant page the one that ranks best.
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06-22-2011, 09:42 AM	#4
DrewClement SellHealth AM War Room Member Join Date: May 2010 Location: Victoria, BC Posts: 361 Thanks: 31 Thanked 107 Times in 63 Posts Social Networking Contact Info	Re: SEO Baclink to Home Page or Interior Page? Both 10chars
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06-22-2011, 09:46 AM	#5
Steven Miranda Senior Warrior Member War Room Member Join Date: Nov 2009 Location: USA Posts: 2,125 Thanks: 737 Thanked 243 Times in 194 Posts	Re: SEO Baclink to Home Page or Interior Page? Both of course but focus a lot of time also on the home page as Google gives that a lot of weight in the algo.
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06-22-2011, 10:04 AM	#8
jpr106 HyperActive Warrior War Room Member Join Date: Aug 2010 Posts: 224 Thanks: 7 Thanked 24 Times in 21 Posts	Re: SEO Baclink to Home Page or Interior Page? The more targeted your landing page, the better, so yes, linking to an interior page is very important. As always, you don't want ALL your links to go to just one page, so spread things out a bit.