Keyword research stats

[blogsetuplab]

I've done some keyword research in Market Samurai and MS gives me these figures:

Searches: 487
SEOT: 204
AWT: 38
AWCPC: £1.85

My site is now #1 in Google UK for this search term and #2 in Google.com and I'm not entirely clear how the MS stats compare to real world stats for any future research I do.

I'm getting about 40 visitors per day - does this seem reasonable as MS' SEOT figure of 204 is the estimated potential maximum for a site at #1?

I know Adsense revenue depends a lot on how you integrate Adsense into your site etc. but I'm only getting about 3 clicks per day and the average cost per click is £0.28. Is the difference between my average cost per click and market samurai's figure of £1.85 because they quote how much an advertiser pays rather than how much a publisher receives?

I'm just trying to reconcile what Market Samurai's stats actually translate to in real life - for example they show a daily adwords value of £70 and I'm only getting £0.84 so I'm curious as to the reasons and if it's my site that isn't performing well or if I'm expecting too much based on Market Samurai's figures?

[blogsetuplab]

Thanks, That's good to know then!

It's easy to get carried away and look at the number of searches and think that'll be your number of visitors.

[kayf]

Originally Posted by celebs20

You are lucky to get 40 visitors per day if Searches: 487
my site is on #1 in google and Searches: 5000 but I am getting 100 visitors daily

Agree, I see the same thing (well rather similar) for my sites

[blogsetuplab]

Originally Posted by kayf

Agree, I see the same thing (well rather similar) for my sites

That seemed crazy to me at first but then I thought when I search for something I scan down the results for the most relevant result and don't just click the #1 site. Still I'd have thought 5000 searches would bring more than 100 visitors.