How to retain and manage current ranking ?

[webbyworld]

Dear Experts

I am in to one big problem. I got a new client whose website is on top 5 for more than 16 Keywords in the UK region. His Previous SEO company had some problem with him so they quit the project.

Now I have to manage this project but do not know what the previous SEO Guys were doing ? and i have to maintain the current rankings.

How should I do that?

[ashleysmith12]

Hi,


Do Forum posting & blog commenting. Its a best way to maintain your keywords on SERP!

[Vikby]

Start with backlink analysis - it will give you ideas about the backlink strategies they used, be it profile backlinks, article submissions, guest posting.

[webbyworld]

Originally Posted by Vikby

Start with backlink analysis - it will give you ideas about the backlink strategies they used, be it profile backlinks, article submissions, guest posting.

I have found that the site do not have much links compare to competitor. A competitor is having 8,56,439 links (Yahoo site explorer) where my website is having only 3349 links.

The question is that how to over come such big difference and the thing is that competitor website ranks on 1st and my client's website ranks on 4th

I have done some backlinks analysis and find they have done blog commenting. But I want to do some good link building tactics which can generate good sales too

So guys please suggest me how should I maintain and improve rankings ?

[david87]

Create a list of all targeted keywords and then create backlinks for them from starting.Also you can create a new list of keywords and can target on them.If you ll do quality link building then you ll get success to retain ranking or you can also improve ranking.So only quality link building can help you better.If you are doing SEO from long time then I think you know very well as how to get quality backlinks.
Thanks and Gud Luck!

[webbyworld]

Originally Posted by david87

Create a list of all targeted keywords and then create backlinks for them from starting.Also you can create a new list of keywords and can target on them.If you ll do quality link building then you ll get success to retain ranking or you can also improve ranking.So only quality link building can help you better.If you are doing SEO from long time then I think you know very well as how to get quality backlinks.
Thanks and Gud Luck!

Hey david thanks for the reply I like to know how should I get Quality links ? And i think its need more time in acquiring quality links. And if in this time I fail to retain the current position then the client will loose his business and I do not want that thing.

Can you suggest me some more alternatives which can help in retaining current rankings ?

[dburk]

Hi webbyworld,

Fortunately for you rankings aren't based on backlink counts. Backlinks are important, but not all backlinks are equal in ranking power. You do not need to equal your competitors backlink count, however you do need to equal or best them in backlink strength. Just one high PR backlink can be worth more than 10,000 low PR backlinks.

Analyse your competitors backlinks to find which keywords they are optimizing for in their anchor text and look for the best keywords that they have the least keyword targeting for in anchortext value. Typically you will find optimization for several keywords with heavy weighting on one particular keyword. Exploit their weakest keywords first.

I would recommend that you analyse your industry niche, find and list every popular blog in your industry. Create a blog or two for your client and start posting interesting and useful content, and where appropriate write complementary posts about the articles posted by those top bloggers. Link back to their articles and send them an email letting them know that you blogged about and linked to their article.

Build a relationship with those bloggers and offer to write for guest posts for their blog. If you earn a reputation in your industry you can build authority faster.

[webbyworld]

Originally Posted by dburk

Hi webbyworld,

Fortunately for you rankings aren't based on backlink counts. Backlinks are important, but not all backlinks are equal in ranking power. You do not need to equal your competitors backlink count, however you do need to equal or best them in backlink strength. Just one high PR backlink can be worth more than 10,000 low PR backlinks.

Analyse your competitors backlinks to find which keywords they are optimizing for in their anchor text and look for the best keywords that they have the least keyword targeting for in anchortext value. Typically you will find optimization for several keywords with heavy weighting on one particular keyword. Exploit their weakest keywords first.

I would recommend that you analyse your industry niche, find and list every popular blog in your industry. Create a blog or two for your client and start posting interesting and useful content, and where appropriate write complementary posts about the articles posted by those top bloggers. Link back to their articles and send them an email letting them know that you blogged about and linked to their article.

Build a relationship with those bloggers and offer to write for guest posts for their blog. If you earn a reputation in your industry you can build authority faster.

WOW some great tips mate thanks a lot

Please have a look at my site Contact Lenses Express - Cheap Online Contact Lenses Store for Monthly & Daily Disposable Coloured Toric Contact Lenses.

And its ranking for the keyword Contact lens, Contact lenses. Now the question is I do not know what the previous SEO Guys were doing? And I need to maintain this keyword.

Please suggest me some different way you can think for it

I am looking forward for your response

[webbyworld]

Please suggest me some effective way