Does Google (AdWords) Dislike Debt Settlement Offers

friendclk · 06-27-2011, 04:44 PM

I have a Debt Settlement campaign that I think would do fairly well on Adwords. I can see people have been advertising basically the same product for months, so it must be profitable. And I have the money to cover the high click costs.

I'm just worried Google doesn't like Debt offers, and this may effect my account down the road.

Has anyone run into any trouble running Debt offers on Adwords before?

wolfmmiii · 06-27-2011, 05:27 PM

Quote:

Originally Posted by friendclk

I have a Debt Settlement campaign that I think would do fairly well on Adwords. I can see people have been advertising basically the same product for months, so it must be profitable. And I have the money to cover the high click costs.

I'm just worried Google doesn't like Debt offers, and this may effect my account down the road.

Has anyone run into any trouble running Debt offers on Adwords before?

Check their TOS. Most of the no-no's are listed.

CaliChristian · 07-08-2011, 04:09 PM

Debt is also a hot bed for click fraud; I know because I've managed a campaign that would burn $15,000 a month that would convert 100 leads, and 98% of those leads ending up being duds.

Adwords fail IMHO, for debt related keywords.

inter123 · 07-08-2011, 04:19 PM

Recently I was searching for loans to help with debt. Many of the listings on the organic search were affiliates. These sites came across like bonafide sites and looked like they were the merchant. I filled in a form with my details only to be taken to another site where the details had to be submitted again. Spending another 5 minutes completing the form.

Bit pi***d off, I click some of the paid listings hoping for something better, many of them were again affiliates, like the organuc listings). I could see why Google dislike affiliates - it is a bad user experience.

wolfmmiii · 07-08-2011, 04:21 PM

Quote:

Originally Posted by inter123

I could see why Google dislike affiliates - it is a bad user experience.

Not remotely true...

inter123 · 07-08-2011, 04:29 PM

I, as a user had a bad experience. On that basis I could see why big G may have a dislike.

Quote:

Originally Posted by wolfmmiii

Not remotely true...

06-27-2011, 04:44 PM	#1
friendclk HyperActive Warrior Join Date: Mar 2011 Posts: 160 Thanks: 1 Thanked 1 Time in 1 Post	Does Google (AdWords) Dislike Debt Settlement Offers I have a Debt Settlement campaign that I think would do fairly well on Adwords. I can see people have been advertising basically the same product for months, so it must be profitable. And I have the money to cover the high click costs. I'm just worried Google doesn't like Debt offers, and this may effect my account down the road. Has anyone run into any trouble running Debt offers on Adwords before?

07-08-2011, 04:09 PM	#3
CaliChristian Active Warrior Join Date: Oct 2010 Location: Carlsbad, California Posts: 67 Thanks: 1 Thanked 1 Time in 1 Post	Re: Does Google (AdWords) Dislike Debt Settlement Offers Debt is also a hot bed for click fraud; I know because I've managed a campaign that would burn $15,000 a month that would convert 100 leads, and 98% of those leads ending up being duds. Adwords fail IMHO, for debt related keywords.
	Christian Credit Counselors is a non-profit organization that has been credit counseling for 20 years and our credit counselors have helped over 200,000 individuals and families get out of debt in less than 4 years.

07-08-2011, 04:19 PM	#4
inter123 Advanced Warrior War Room Member Join Date: Dec 2009 Posts: 872 Thanks: 117 Thanked 42 Times in 37 Posts	Re: Does Google (AdWords) Dislike Debt Settlement Offers Recently I was searching for loans to help with debt. Many of the listings on the organic search were affiliates. These sites came across like bonafide sites and looked like they were the merchant. I filled in a form with my details only to be taken to another site where the details had to be submitted again. Spending another 5 minutes completing the form. Bit pi***d off, I click some of the paid listings hoping for something better, many of them were again affiliates, like the organuc listings). I could see why Google dislike affiliates - it is a bad user experience.