The Importance of Design

alxvallejo · 06-29-2011, 10:06 AM

I've heard from many of you guys that design is not as important as content and traffic.

I partially agree but I think the design aspect really is the third leg that sets you above the rest. My market is saturated with competition and there are sites with great content and horrible design. It just gives me an image of the person behind the website...

How important is design to you and how do you go about translating that to a client of yours?

rjowais2 · 06-29-2011, 10:08 AM

Quote:

Originally Posted by alxvallejo

I've heard from many of you guys that design is not as important as content and traffic.

I partially agree but I think the design aspect really is the third leg that sets you above the rest. My market is saturated with competition and there are sites with great content and horrible design. It just gives me an image of the person behind the website...

How important is design to you and how do you go about translating that to a client of yours?

Form SEO point of view, any design is a good design if it passes World Wide Web Consortium (W3C) test.

nicktyler · 06-29-2011, 10:19 AM

Design is important for SEO, user experience and conversion. Depending on what sort and level of design you are talking about it has different levels of influence.

Alexander Simons · 06-29-2011, 10:43 AM

The design of a site dosent really matter if you only think about search engines but the choise of design will inpact on your conversion rate.

alxvallejo · 06-29-2011, 10:47 AM

Does anyone have any success stories about changing the design to improve conversion rate?

06-29-2011, 10:06 AM	#1
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	The Importance of Design I've heard from many of you guys that design is not as important as content and traffic. I partially agree but I think the design aspect really is the third leg that sets you above the rest. My market is saturated with competition and there are sites with great content and horrible design. It just gives me an image of the person behind the website... How important is design to you and how do you go about translating that to a client of yours?

06-29-2011, 10:19 AM	#3
nicktyler Advanced Warrior Join Date: May 2011 Location: London Posts: 708 Thanks: 8 Thanked 56 Times in 55 Posts	Re: The Importance of Design Design is important for SEO, user experience and conversion. Depending on what sort and level of design you are talking about it has different levels of influence.
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06-29-2011, 10:43 AM	#4
Alexander Simons SEO Internet Marketer War Room Member Join Date: May 2011 Location: Sweden Posts: 110 Thanks: 12 Thanked 14 Times in 14 Posts	Re: The Importance of Design The design of a site dosent really matter if you only think about search engines but the choise of design will inpact on your conversion rate.

06-29-2011, 10:47 AM	#5
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Re: The Importance of Design Does anyone have any success stories about changing the design to improve conversion rate?