Widening my reach with Facebook CPM

[Chris Ramsey]

So in the last week I've had some really good success in a particular niche.

I put up an FB CPM ad, have been getting crazy low CPMs and have over 600 fans of this one page from less than $20 worth of ads.

Now I'm trying to broaden my reach and get even more fans.

However, I'm having some trouble with that.

I've got all the major keywords that pop up when I start typing in my main keyword (and misspellings), and the reach is still only about 6k.

I've tried doing it in countries outside the US, but there seems to be even less traffic out there - especially with people who speak English.

So, what could I do to broaden my search?

If it helps, my niche is a specific breed of dog, so my keywords are similar to "dog breed", "i love dog breed", "dog breed puppies", etc...