Offline: Not Bidding on a Word But My Ad Keeps Coming Up!

Big Al · 07-01-2011, 02:54 PM

Hi Guys

This is odd.

Last night a friend approached me because I was bidding on a keyword he uses. Whilst business is business I have no intention of competing with friends and bidding on his main keywords when there are plenty others I can use.

For some odd reason... my adwords ad is coming up for his keyword.

It's an offline campaign and I'm bidding on three or four different martial art styles (ie. Kung Fu, Karate and Taekwondo). For some reason my ad is showing for his main keyword (Muay Thai).

When I go through my keyword list "muay thai" is no where to be seen.

Any ideas? We're in the same location and I can work this out!

Thanks

Al

Big Al · 07-01-2011, 03:02 PM

As an update I've just added the keywords to my [negative] list to stop them coming up but if anyone has an idea what's going on... that'd be cool!

Thanks!

paulgl · 07-01-2011, 05:00 PM

I guess you have now discovered that people don't have to
search for exactly your keyword. That's what the negative
filter is for.

If you want just kung fu, and kung fu alone, you have got to
filter any and all words that are related.

But if you overdo it, your ad will hardly show.

Remember, people get different searches and ads than what
you do.

Paul

timpears · 07-01-2011, 06:46 PM

I don't do AdWords, but can't you do 'key word' and [key word] to more narroly target your AdWords advertising to just the specific terms you enter?

But putting that key work as a negative should do the job.

MrWonton · 07-01-2011, 07:18 PM

Sounds like your keywords are in broad match? Switch to phrase and or exact, or run broad and check your search query reports to add negatives you're showing for

dburk · 07-01-2011, 08:10 PM

Hi Al,

Just what MrWonton said. When you use Broad Match keywords your ad will be triggered by the "extended broad match" feature that allows related (and sometimes not so related) keywords to trigger ad impressions. Avoid broad match unless you don't care much about conversions.

07-01-2011, 02:54 PM	#1
Big Al alans internet marketing War Room Member Join Date: Apr 2008 Location: South East, United Kingdom. Posts: 1,008 Blog Entries: 1 Thanks: 407 Thanked 177 Times in 144 Posts Social Networking	Offline: Not Bidding on a Word But My Ad Keeps Coming Up! Hi Guys This is odd. Last night a friend approached me because I was bidding on a keyword he uses. Whilst business is business I have no intention of competing with friends and bidding on his main keywords when there are plenty others I can use. For some odd reason... my adwords ad is coming up for his keyword. It's an offline campaign and I'm bidding on three or four different martial art styles (ie. Kung Fu, Karate and Taekwondo). For some reason my ad is showing for his main keyword (Muay Thai). When I go through my keyword list "muay thai" is no where to be seen. Any ideas? We're in the same location and I can work this out! Thanks Al
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07-01-2011, 03:02 PM	#2
Big Al alans internet marketing War Room Member Join Date: Apr 2008 Location: South East, United Kingdom. Posts: 1,008 Blog Entries: 1 Thanks: 407 Thanked 177 Times in 144 Posts Social Networking	Re: Offline: Not Bidding on a Word But My Ad Keeps Coming Up! As an update I've just added the keywords to my [negative] list to stop them coming up but if anyone has an idea what's going on... that'd be cool! Thanks!
	29 PLR Emails for Internet Marketers :: The Money's in the List BUT Only If You Email It! High Quality PLR :: How to Create Your Own Info-Product NEW Emergency Cash:: 4 Money Making Systems to Pay the Bills

07-01-2011, 05:00 PM	#3
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,851 Thanks: 804 Thanked 1,200 Times in 887 Posts	Re: Offline: Not Bidding on a Word But My Ad Keeps Coming Up! I guess you have now discovered that people don't have to search for exactly your keyword. That's what the negative filter is for. If you want just kung fu, and kung fu alone, you have got to filter any and all words that are related. But if you overdo it, your ad will hardly show. Remember, people get different searches and ads than what you do. Paul
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07-01-2011, 06:46 PM	#4
timpears Senior Warrior Member War Room Member Join Date: Jul 2008 Location: Vancouver, WA, USA. Posts: 3,500 Thanks: 327 Thanked 584 Times in 408 Posts	Re: Offline: Not Bidding on a Word But My Ad Keeps Coming Up! I don't do AdWords, but can't you do 'key word' and [key word] to more narroly target your AdWords advertising to just the specific terms you enter? But putting that key work as a negative should do the job.
	Tim Pears

07-01-2011, 07:18 PM	#5
MrWonton HyperActive Warrior War Room Member Join Date: Jun 2010 Location: England Posts: 185 Thanks: 70 Thanked 25 Times in 21 Posts Social Networking	Re: Offline: Not Bidding on a Word But My Ad Keeps Coming Up! Sounds like your keywords are in broad match? Switch to phrase and or exact, or run broad and check your search query reports to add negatives you're showing for
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07-01-2011, 08:10 PM	#6
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,643 Thanks: 162 Thanked 671 Times in 581 Posts Contact Info	Re: Offline: Not Bidding on a Word But My Ad Keeps Coming Up! Hi Al, Just what MrWonton said. When you use Broad Match keywords your ad will be triggered by the "extended broad match" feature that allows related (and sometimes not so related) keywords to trigger ad impressions. Avoid broad match unless you don't care much about conversions.
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