Outrank Amazon

JacobsIM · 07-04-2011, 06:12 PM

I'm considering building a review site targeting amazon products.
I read in different places on WF that you can outrank amazon.

In order to achieve this would I...

1) Have to build backlinks to each individual product page on my site (what types of backlinks)?

or

2) Focus on building backlinks to the home page and set a a link structure to pass "link juice"?

retsek · 07-04-2011, 06:40 PM

You build both.

BAcheson · 07-04-2011, 06:48 PM

are you serious? You've got a better shot of hitting more home runs then Jose Bautista

retsek · 07-04-2011, 06:51 PM

Quote:

Originally Posted by BAcheson

are you serious? You've got a better shot of hitting more home runs then Jose Bautista

he's not going after the keyword Amazon but rather a keyword for a product sold on Amazon. Those are usually good to rank for, and usually the competition is other marketers tying to rank for it and not Amazon necessarily.

packerfan · 07-04-2011, 07:30 PM

You can outrank amazon. Just make sure you optimize the on page stuff, and focus on links.

One thing to look for is if there are other affiliate sites that amazon is outranking. If those sites are properly optimized and have good link strategy in place, you might have found a tough keyword.

dadamson · 07-04-2011, 08:31 PM

Focus the majority of your backlinks to the actual pages you are trying to rank and not just the homepage.

Also ensure that your backlinks are all great quality and the pages that you are getting links from are full of unique content.

JohnnyC123 · 07-04-2011, 08:39 PM

Is this actually possible?

esdavis · 07-04-2011, 08:44 PM

Home page links are good, deep links are better. And be sure to maximize your opportunities for internal linking where you control the links and the anchor text.

Amazon doesn't do much product page optimization. You can help your cause with unique reviews/content and re-written product descriptions. Amazon's biggest asset is the authority they get from a zillion pages and their incredible intra-site backlinking by using all those recommended products and "people who bought this bought..."

One way you can create something kind of like this is with related posts or related products on your review pages. Kind of like your own mini-version of "people who like this might be interested in ..."

TBInternetMarketing · 07-04-2011, 11:04 PM

Yea do both. Don't be intimidated by Amazon. In a way you might find this is easier than you thought because often Amazon is ranking purely because of other factors on its domain, like age and authority. The actual page ranking might not be well optimized at all. What this means is that if you can nail your on-page SEO, and then build quality links you can probably easily outrank that page.

07-04-2011, 06:12 PM	#1
JacobsIM Warrior Member War Room Member Join Date: Jun 2011 Location: Austin, Texas Posts: 15 Thanks: 1 Thanked 4 Times in 2 Posts	Outrank Amazon I'm considering building a review site targeting amazon products. I read in different places on WF that you can outrank amazon. In order to achieve this would I... 1) Have to build backlinks to each individual product page on my site (what types of backlinks)? or 2) Focus on building backlinks to the home page and set a a link structure to pass "link juice"?
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07-04-2011, 06:40 PM	#2
retsek Senior Warrior Member War Room Member Join Date: Mar 2011 Posts: 1,015 Thanks: 6 Thanked 294 Times in 172 Posts	Re: Outrank Amazon You build both.

07-04-2011, 06:48 PM	#3
BAcheson Owner @ MySEOTool.com War Room Member Join Date: Jun 2011 Location: Burlington, Ontario, Canada Posts: 25 Thanks: 0 Thanked 3 Times in 3 Posts Social Networking	Re: Outrank Amazon are you serious? You've got a better shot of hitting more home runs then Jose Bautista
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07-04-2011, 07:30 PM	#5
packerfan Senior Warrior Member War Room Member Join Date: Dec 2010 Posts: 1,165 Thanks: 38 Thanked 210 Times in 144 Posts Social Networking	Re: Outrank Amazon You can outrank amazon. Just make sure you optimize the on page stuff, and focus on links. One thing to look for is if there are other affiliate sites that amazon is outranking. If those sites are properly optimized and have good link strategy in place, you might have found a tough keyword.
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07-04-2011, 08:31 PM	#6
dadamson SEO Enthusiast War Room Member Join Date: Oct 2010 Location: Australia Posts: 1,843 Blog Entries: 3 Thanks: 52 Thanked 345 Times in 262 Posts Social Networking Contact Info	Re: Outrank Amazon Focus the majority of your backlinks to the actual pages you are trying to rank and not just the homepage. Also ensure that your backlinks are all great quality and the pages that you are getting links from are full of unique content.
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07-04-2011, 08:39 PM	#7
JohnnyC123 Active Warrior Join Date: Jul 2011 Location: Victoria, Australia Posts: 78 Thanks: 1 Thanked 3 Times in 3 Posts Social Networking	Re: Outrank Amazon Is this actually possible?
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07-04-2011, 08:44 PM	#8
esdavis Susan - Research Nut War Room Member Join Date: Sep 2008 Location: Vancouver, WA Posts: 130 Thanks: 15 Thanked 55 Times in 36 Posts Social Networking Contact Info	Re: Outrank Amazon Home page links are good, deep links are better. And be sure to maximize your opportunities for internal linking where you control the links and the anchor text. Amazon doesn't do much product page optimization. You can help your cause with unique reviews/content and re-written product descriptions. Amazon's biggest asset is the authority they get from a zillion pages and their incredible intra-site backlinking by using all those recommended products and "people who bought this bought..." One way you can create something kind of like this is with related posts or related products on your review pages. Kind of like your own mini-version of "people who like this might be interested in ..."
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07-04-2011, 11:04 PM	#9
TBInternetMarketing Senior Warrior Member War Room Member Join Date: Jan 2011 Location: In your PC Posts: 2,075 Thanks: 83 Thanked 789 Times in 234 Posts	Re: Outrank Amazon Yea do both. Don't be intimidated by Amazon. In a way you might find this is easier than you thought because often Amazon is ranking purely because of other factors on its domain, like age and authority. The actual page ranking might not be well optimized at all. What this means is that if you can nail your on-page SEO, and then build quality links you can probably easily outrank that page.