Using Articles and Prepositions in PPC Keywords

alxvallejo · 07-06-2011, 02:10 PM

For local SEM:

When hunting for keywords for PPC campaigns, do you add both "product location" AND "product in location".

I don't notice a difference in the SERPs but I thought I'd ask the crowd.

alxvallejo · 07-25-2011, 11:42 AM

Any feedback on this? Are the "little" words important in targeting for AdWords?

Leafgreen · 12-20-2011, 12:24 AM

Quote:

Originally Posted by alxvallejo

I don't notice a difference in the SERPs

I did...

This issue came up while optimizing some pages. I was "taught" or simply saw in the past from previous searches that G ignores articles in grammar such as "the" and "a". Not anymore. Just type in "a solar panel" and "the solar panel" without the quotes. Different results. Therefore, can we conclude that we should use articles in urls, titles, etc? (Prepositions are another issue!)

07-06-2011, 02:10 PM	#1
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Using Articles and Prepositions in PPC Keywords For local SEM: When hunting for keywords for PPC campaigns, do you add both "product location" AND "product in location". I don't notice a difference in the SERPs but I thought I'd ask the crowd.

07-25-2011, 11:42 AM	#2
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Re: Using Articles and Prepositions in PPC Keywords Any feedback on this? Are the "little" words important in targeting for AdWords?