What are the similarities between SEO, SEM, SMO, PPC?

joelgarner · 07-07-2011, 11:11 PM

As per my knowledge

SEO means Search Engine Optimization
SEM means Search Engine Marketing
SMO means Social Media Optimization
PPC means Pay Per Click
But, what are the relationships between these nouns?
Your answers are Welcome! Thanks in advance

IMKid · 07-07-2011, 11:17 PM

SEO - search engine optimization - on page and off page
SEM - search engine marketing - marketing your website via backlinking, social networking etc. PPC - I'm not sure if it falls inside SEM or not
SMO - GOK

vvsingh · 07-08-2011, 02:27 AM

Search Engine Marketing encompasses PPC and SEO. PPC is paid advertsing on search engines while you can get free organic through search engines by doing SEO.
SMO is a part of Internet marketing which encompasses Search Engine Marketing and SMO both besides all sorts of other marketing forms like affiliate marketing.

07-07-2011, 11:11 PM	#1
joelgarner Warrior Member Join Date: Jul 2011 Posts: 23 Thanks: 0 Thanked 0 Times in 0 Posts	What are the similarities between SEO, SEM, SMO, PPC? As per my knowledge SEO means Search Engine Optimization SEM means Search Engine Marketing SMO means Social Media Optimization PPC means Pay Per Click But, what are the relationships between these nouns? Your answers are Welcome! Thanks in advance

07-07-2011, 11:17 PM	#2
IMKid Active Warrior Join Date: May 2010 Posts: 54 Thanks: 4 Thanked 8 Times in 8 Posts	Re: What are the similarities between SEO, SEM, SMO, PPC? SEO - search engine optimization - on page and off page SEM - search engine marketing - marketing your website via backlinking, social networking etc. PPC - I'm not sure if it falls inside SEM or not SMO - GOK

07-08-2011, 02:27 AM	#3
vvsingh Monarch of Search Engines Join Date: May 2011 Location: SEO Corporation Posts: 169 Thanks: 0 Thanked 5 Times in 5 Posts Social Networking Contact Info	Re: What are the similarities between SEO, SEM, SMO, PPC? Search Engine Marketing encompasses PPC and SEO. PPC is paid advertsing on search engines while you can get free organic through search engines by doing SEO. SMO is a part of Internet marketing which encompasses Search Engine Marketing and SMO both besides all sorts of other marketing forms like affiliate marketing.
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