A couple questions about Google Adwords keyword tool

indalor1 · 07-10-2011, 09:34 AM

I have seen and read and learned a lot of about finding keywords in the last couple of years but strangely something has always been left out about searching for converting keywords and I would like to ask my fellow warriors a question...

When you use the Google Adwords keyword tool it generally lists 4 basic columns: keyword, competition, global monthly searches and local monthly searches. However if you look to the right and just above the list area there is a small box marked "columns". If you open this and look near the bottom there is an option that lets you see "approximate CPC" (CPC meaning, I assume, Cost Per Click).

My question is... If people are paying more, on average, for a specific keyword would that mean it converts more often? Heck I've seen some keywords listed with an approximate cpc of over $10 and I have to wonder if the people paying $10 or more per click are either nuts or know something I don't about that keyword.

So would taking into account the "approximate cpc" make a real difference when choosing keywords and SEO options?

John Hocking · 07-11-2011, 11:50 AM

The approximate cost per click (cpc) used to be called the Average CPC.

It just gives you an idea of what you can expect to pay for a decent rank for your ad.

Your higher bid does not mean you will get better conversions.

Your Ad position (affected by your bid and click through rate), you ad title/ ad body and landing page will all affect your conversions.

People that bid high have a sales funnel that makes it work $10 per lead for example. If the ad is not profitable, it will not last long. If you track the ads over time, you will see which ones last.

07-10-2011, 09:34 AM	#1
indalor1 Active Warrior War Room Member Join Date: Jan 2011 Posts: 63 Thanks: 15 Thanked 5 Times in 5 Posts	A couple questions about Google Adwords keyword tool I have seen and read and learned a lot of about finding keywords in the last couple of years but strangely something has always been left out about searching for converting keywords and I would like to ask my fellow warriors a question... When you use the Google Adwords keyword tool it generally lists 4 basic columns: keyword, competition, global monthly searches and local monthly searches. However if you look to the right and just above the list area there is a small box marked "columns". If you open this and look near the bottom there is an option that lets you see "approximate CPC" (CPC meaning, I assume, Cost Per Click). My question is... If people are paying more, on average, for a specific keyword would that mean it converts more often? Heck I've seen some keywords listed with an approximate cpc of over $10 and I have to wonder if the people paying $10 or more per click are either nuts or know something I don't about that keyword. So would taking into account the "approximate cpc" make a real difference when choosing keywords and SEO options?

07-11-2011, 11:50 AM	#2
John Hocking 10minuteexpert.com War Room Member Join Date: May 2004 Location: Montgomery City, MO , USA. Posts: 1,182 Thanks: 91 Thanked 143 Times in 95 Posts Social Networking	Re: A couple questions about Google Adwords keyword tool The approximate cost per click (cpc) used to be called the Average CPC. It just gives you an idea of what you can expect to pay for a decent rank for your ad. Your higher bid does not mean you will get better conversions. Your Ad position (affected by your bid and click through rate), you ad title/ ad body and landing page will all affect your conversions. People that bid high have a sales funnel that makes it work $10 per lead for example. If the ad is not profitable, it will not last long. If you track the ads over time, you will see which ones last.
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