LSI

lingoway · 07-11-2011, 10:56 PM

HI friends

I have read a number of times about LSI on net, but always forget about it.

can someone explain it in simple words.

John Williamson · 07-11-2011, 11:06 PM

Stands for latent semantic indexing. Basically related keyword phrases that make sense with your main one.

dadamson · 07-11-2011, 11:07 PM

You might wanna check out this thread - LSI Explained

Kay King · 07-12-2011, 09:00 AM

Very simple example:

I'm write about "dogs" - but I don't want the article to look keyword stuffed.

So - I also use pooch, pup, puppy, best friend, canine, etc - all different words for "dog".

It's common sense writing when you think about it because you aren't just repeating the same single keyword and over and over.

kay

esdavis · 07-19-2011, 03:45 PM

John and Kay have pegged it. Some people say LSI is irrelevant. I disagree.

It's not about "gee is Google putting it in their algorithm or not?" You'll get a lot of arguments either way on that one. For me, that's not it.

It's about helping the search engines to understand your page content better and improving the readability of your content for visitors.

As Kay says, it looks odd to repeat the same word a lot (and sometimes when I'm lazy I'm guilty here :-) Oops.) so you use terms that are similar or are topics and terms related to the main topic at hand.

For Google, this also helps them to understand what a page is really about. They are leery about people manipulating them, so they look at the main keyword and then look for related words to round out the topic. If they don't see them, they start thinking this page isn't very relevant to the overall topic.

Basically, borrowing from Kay's example here, if you are writing about dog breeding, but you never mention dog breeds, puppies, purebred dog names, hybrids like Labradoodles, etc. then they get confused and start wondering if you're providing good content about dog breeding. When they index a page, they need to classify the content somehow. The more info you give them, the better.

So you want a readable page that hits lots of related terms - happy readers and happy search engines. That's the "intent" behind the fancy LSI name.

07-11-2011, 10:56 PM	#1
lingoway Active Warrior Join Date: Aug 2010 Posts: 52 Thanks: 0 Thanked 0 Times in 0 Posts	LSI HI friends I have read a number of times about LSI on net, but always forget about it. can someone explain it in simple words.
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07-11-2011, 11:06 PM	#2
John Williamson The Mathematical Warrior War Room Member Join Date: May 2010 Location: Charleston, SC Posts: 1,639 Thanks: 143 Thanked 283 Times in 185 Posts	Re: LSI Stands for latent semantic indexing. Basically related keyword phrases that make sense with your main one.
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07-11-2011, 11:07 PM	#3
dadamson SEO Enthusiast War Room Member Join Date: Oct 2010 Location: Australia Posts: 1,843 Blog Entries: 3 Thanks: 52 Thanked 345 Times in 262 Posts Social Networking Contact Info	Re: LSI You might wanna check out this thread - LSI Explained
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07-12-2011, 09:00 AM	#4
Kay King Senior Warrior Member War Room Member Join Date: Sep 2004 Location: Gulf Coast, USA. Posts: 15,365 Thanks: 4,324 Thanked 4,677 Times in 2,500 Posts	Re: LSI Very simple example: I'm write about "dogs" - but I don't want the article to look keyword stuffed. So - I also use pooch, pup, puppy, best friend, canine, etc - all different words for "dog". It's common sense writing when you think about it because you aren't just repeating the same single keyword and over and over. kay

07-19-2011, 03:45 PM	#5
esdavis Susan - Research Nut War Room Member Join Date: Sep 2008 Location: Vancouver, WA Posts: 130 Thanks: 15 Thanked 55 Times in 36 Posts Social Networking Contact Info	Re: LSI John and Kay have pegged it. Some people say LSI is irrelevant. I disagree. It's not about "gee is Google putting it in their algorithm or not?" You'll get a lot of arguments either way on that one. For me, that's not it. It's about helping the search engines to understand your page content better and improving the readability of your content for visitors. As Kay says, it looks odd to repeat the same word a lot (and sometimes when I'm lazy I'm guilty here :-) Oops.) so you use terms that are similar or are topics and terms related to the main topic at hand. For Google, this also helps them to understand what a page is really about. They are leery about people manipulating them, so they look at the main keyword and then look for related words to round out the topic. If they don't see them, they start thinking this page isn't very relevant to the overall topic. Basically, borrowing from Kay's example here, if you are writing about dog breeding, but you never mention dog breeds, puppies, purebred dog names, hybrids like Labradoodles, etc. then they get confused and start wondering if you're providing good content about dog breeding. When they index a page, they need to classify the content somehow. The more info you give them, the better. So you want a readable page that hits lots of related terms - happy readers and happy search engines. That's the "intent" behind the fancy LSI name.
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