Geo-target broad match vs short-tail phrase match

alxvallejo · 07-13-2011, 05:55 AM

I read this article and left the only comment:

Hi Kevin, Nice tips here. I’m a little confused as to why broad match, geo-modified terms are a bad thing. If I’m only targeting specific cities and I am targeting keyword+city, state abbreviation as a keyword I know I will be hitting all variations of the geo-modified search queries (search queries with local intent). I can see why using short tail broad match can get you in trouble, as the intent is missing, but as soon as the geo-target is part of the search query, broad match geo-target keywords will beat a short-tail “phrase” match.
Isn’t that right?

Am I flawed in my thinking?

alxvallejo · 07-13-2011, 06:01 AM

The Persistence of the SMB Churn Problem | Driven Local

07-13-2011, 05:55 AM	#1
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Geo-target broad match vs short-tail phrase match I read this article and left the only comment: Hi Kevin, Nice tips here. I’m a little confused as to why broad match, geo-modified terms are a bad thing. If I’m only targeting specific cities and I am targeting keyword+city, state abbreviation as a keyword I know I will be hitting all variations of the geo-modified search queries (search queries with local intent). I can see why using short tail broad match can get you in trouble, as the intent is missing, but as soon as the geo-target is part of the search query, broad match geo-target keywords will beat a short-tail “phrase” match. Isn’t that right? Am I flawed in my thinking?

07-13-2011, 06:01 AM	#2
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Re: Geo-target broad match vs short-tail phrase match The Persistence of the SMB Churn Problem \| Driven Local