Anyone notice a drop in cpc after..

GaltMotors · 07-16-2011, 07:00 PM

...making a significant change in formatting to an ad block? I swear it happens for like 24 hrs after making a major change. Any thoughts?

Josh MacDonald · 07-17-2011, 06:24 AM

Has anyone noticed if a warriors earnings change slightly, he will immediately make a thread about it.

Well, changing the format including shape and color is going to after your CTR. My micro niche sites have a 15% CTR because of a good theme and ad themes.

Emarketing Excellence · 07-17-2011, 07:17 AM

I am bit confuse there... I think it is regarding the PPC campaign you are running and CPC is dropped after making some changes in Adwords or landing page? Or you are using Adsense CPC dropped after making changes to ad block?

GaltMotors · 07-17-2011, 08:06 AM

I do mean AdSense cpc... Perhaps it is coincidence, but I have seen it happen many times when testing. Cpc drops more than 50% for about a day after making the change, then comes right back up to normal trends.

Heavenstorm · 07-17-2011, 10:00 AM

well just for information, today my cpc is lower than usual but I guess it happens once in awhile nothing to worry about

paulgl · 07-17-2011, 10:03 AM

Different advertisers target different ad blocks.

The number of advertisers fluctuates constantly.

However, if mine dropped each time I did a change....guess what?

I'd stop making changes

Paul

InTheMaking · 07-17-2011, 10:09 AM

Quote:

Originally Posted by paulgl

Different advertisers target different ad blocks.

The number of advertisers fluctuates constantly.

However, if mine dropped each time I did a change....guess what?

I'd stop making changes

Paul

Well said, haha

07-16-2011, 07:00 PM	#1
GaltMotors Active Warrior Join Date: Feb 2011 Posts: 41 Thanks: 1 Thanked 0 Times in 0 Posts	Anyone notice a drop in cpc after.. ...making a significant change in formatting to an ad block? I swear it happens for like 24 hrs after making a major change. Any thoughts?

07-17-2011, 06:24 AM	#2
Josh MacDonald Keyword Baron War Room Member Join Date: Jan 2010 Location: Canada Posts: 624 Blog Entries: 1 Thanks: 12 Thanked 45 Times in 34 Posts Social Networking Contact Info	Re: Anyone notice a drop in cpc after.. Has anyone noticed if a warriors earnings change slightly, he will immediately make a thread about it. Well, changing the format including shape and color is going to after your CTR. My micro niche sites have a 15% CTR because of a good theme and ad themes.
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07-17-2011, 07:17 AM	#3
Emarketing Excellence HyperActive Warrior War Room Member Join Date: Jun 2011 Location: England Posts: 120 Thanks: 13 Thanked 18 Times in 14 Posts Social Networking	Re: Anyone notice a drop in cpc after.. I am bit confuse there... I think it is regarding the PPC campaign you are running and CPC is dropped after making some changes in Adwords or landing page? Or you are using Adsense CPC dropped after making changes to ad block?

07-17-2011, 08:06 AM	#4
GaltMotors Active Warrior Join Date: Feb 2011 Posts: 41 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Anyone notice a drop in cpc after.. I do mean AdSense cpc... Perhaps it is coincidence, but I have seen it happen many times when testing. Cpc drops more than 50% for about a day after making the change, then comes right back up to normal trends.

07-17-2011, 10:00 AM	#5
Heavenstorm Heaven Warrior War Room Member Join Date: Dec 2010 Location: Digital World Posts: 516 Thanks: 2 Thanked 38 Times in 38 Posts	Re: Anyone notice a drop in cpc after.. well just for information, today my cpc is lower than usual but I guess it happens once in awhile nothing to worry about
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07-17-2011, 10:03 AM	#6
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,849 Thanks: 804 Thanked 1,199 Times in 886 Posts	Re: Anyone notice a drop in cpc after.. Different advertisers target different ad blocks. The number of advertisers fluctuates constantly. However, if mine dropped each time I did a change....guess what? I'd stop making changes Paul
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