Search Term Report - Other search terms?

[alxvallejo]

I'm going to cite the comment box on the "Other search terms" in the Keyword Report and then comment on each reason listed.

These search terms resulted in impressions for your ads but aren't listed individually in the "Search term" table. Here are some examples of why a term would be calculated in the "Other search terms" row:

The search term resulted in an ad impression but didn't receive any clicks in the last 30 days.

There are actually 2 clicks listed.

The search term wasn't entered by a significant amount of users.

A significant # of keywords in the report only received 1 or 2 impressions.

The search term triggered your ad within the past 24 hours.

Um, ok.

The user has blocked their referrer URL from being passed on to the destination website.

Unlikely for the majority of impressions.

Look, this is my beef with AdWords. If you go to a store and buy a bunch of stuff and look at the receipt and there's a couple of extra items that are listed as Other and you have no idea why you're being charged for them, that is crap.

Secondly, how am I suppose to optimize the CTR of my campaigns if I can't see what keywords are triggering my ad? A huge majority I might add (97%) Yes 97% of my impressions are listed as Other.

In my view, this is AdWords' biggest weakness.

[dburk]

Hi alxvallejo,

May I suggest:

• 1 keyword per ad group
• Separate campaigns for search and display networks
• Avoid broad match for search network
• Center your campaign arround exact match keyword lists
• Use phrase match to discover new terms for your exact match list.

[alxvallejo]

Originally Posted by dburk

Hi alxvallejo,

May I suggest:

• 1 keyword per ad group
• Separate campaigns for search and display networks
• Avoid broad match for search network
• Center your campaign arround exact match keyword lists
• Use phrase match to discover new terms for your exact match list.

Hm, I'm a little confused by your first comment. Do you mean 1 keyword + all of the keyword variations, just so long as they are focused. I'm running a geo-targeted campaign so I am targeting keyword+location for each ad group.

All of the keywords in the reports are relevant and focused. It's just a shame that you can't view the other 97% keywords?

[dburk]

Originally Posted by alxvallejo

Hm, I'm a little confused by your first comment. Do you mean 1 keyword + all of the keyword variations, just so long as they are focused. I'm running a geo-targeted campaign so I am targeting keyword+location for each ad group.

All of the keywords in the reports are relevant and focused. It's just a shame that you can't view the other 97% keywords?

The smaller the list the tighter the focus. The tightest focus is a list of one. This allows for extreme relevance rather than close relevance. You have more granularity and can take optimization to a higher level. Your ads can match the exact keyword, you get finer granularity in your metrics.