Drive traffic to aff link or to my on site?

wolfmmiii · 07-19-2011, 09:48 AM

I have several Web 2.0 properties ranking very well in serps. I currently have those properties linking directly to Amazon. However, I was thinking about linking to my review sites instead and from there, sending them on to Amazon.

Is anyone here doing this and if so, what kind of results are you seeing? What are the advantages (if there are any) of driving Web 2.0 traffic to my own sites instead of Amazon?

BenJackson · 07-19-2011, 09:55 AM

Hmm I'm not sure this is really an SEO question, but usually I'm an advocate of taking control and always leading traffic to your own sites/properties. However, in this situation, if someone is clicking an affiliate link and getting ready to buy, I don't see the reasoning in putting another step between them and the "buy" button.

Just my 2 cents.

wolfmmiii · 07-19-2011, 09:56 AM

Thanks, you are right....I meant to post this to Main....

Carl Fridsjö · 07-19-2011, 10:00 AM

Most likely an extra step will lower the conversion rate.. can't really come up with any advantages.

wolfmmiii · 07-19-2011, 10:04 AM

The only advantage that comes to mind is that the site has multiple sources of traffic if I ever decide to sell it.

07-19-2011, 09:48 AM	#1
wolfmmiii Senior Warrior Member War Room Member Join Date: Jul 2009 Location: Pennsylvania Posts: 1,341 Blog Entries: 1 Thanks: 107 Thanked 235 Times in 163 Posts	Drive traffic to aff link or to my on site? I have several Web 2.0 properties ranking very well in serps. I currently have those properties linking directly to Amazon. However, I was thinking about linking to my review sites instead and from there, sending them on to Amazon. Is anyone here doing this and if so, what kind of results are you seeing? What are the advantages (if there are any) of driving Web 2.0 traffic to my own sites instead of Amazon?
	NEW UTILITY POSTED (5/25/12): Pay-per-Click Calculator for Affiliates NEW TUTORIAL POSTED (5/21/12): My Personal Amazon Review Site Blueprint (pre-WSO special) RECENTLY POSTED (5/17/12): Building a Product Review Site One Long-Tail at a Time I now offer my own DIY HOW-TO tutorials for everything IM-related. You can now take advantage of my 15+ years of IM experience. NOW ACCEPTING PAYPAL!

07-19-2011, 09:55 AM	#2
BenJackson HyperActive Warrior War Room Member Join Date: Feb 2011 Location: Philadelphia Posts: 396 Thanks: 49 Thanked 111 Times in 62 Posts Social Networking	Re: Drive traffic to aff link or to my on site? Hmm I'm not sure this is really an SEO question, but usually I'm an advocate of taking control and always leading traffic to your own sites/properties. However, in this situation, if someone is clicking an affiliate link and getting ready to buy, I don't see the reasoning in putting another step between them and the "buy" button. Just my 2 cents.
	www.seodiscovery.org

07-19-2011, 09:56 AM	#3
wolfmmiii Senior Warrior Member War Room Member Join Date: Jul 2009 Location: Pennsylvania Posts: 1,341 Blog Entries: 1 Thanks: 107 Thanked 235 Times in 163 Posts	Re: Drive traffic to aff link or to my on site? Thanks, you are right....I meant to post this to Main....
	NEW UTILITY POSTED (5/25/12): Pay-per-Click Calculator for Affiliates NEW TUTORIAL POSTED (5/21/12): My Personal Amazon Review Site Blueprint (pre-WSO special) RECENTLY POSTED (5/17/12): Building a Product Review Site One Long-Tail at a Time I now offer my own DIY HOW-TO tutorials for everything IM-related. You can now take advantage of my 15+ years of IM experience. NOW ACCEPTING PAYPAL!

07-19-2011, 10:00 AM	#4
Carl Fridsjö Offline Warrior War Room Member Join Date: Jul 2011 Posts: 170 Thanks: 7 Thanked 24 Times in 17 Posts Contact Info	Re: Drive traffic to aff link or to my on site? Most likely an extra step will lower the conversion rate.. can't really come up with any advantages.

07-19-2011, 10:04 AM	#5
wolfmmiii Senior Warrior Member War Room Member Join Date: Jul 2009 Location: Pennsylvania Posts: 1,341 Blog Entries: 1 Thanks: 107 Thanked 235 Times in 163 Posts	Re: Drive traffic to aff link or to my on site? The only advantage that comes to mind is that the site has multiple sources of traffic if I ever decide to sell it.
	NEW UTILITY POSTED (5/25/12): Pay-per-Click Calculator for Affiliates NEW TUTORIAL POSTED (5/21/12): My Personal Amazon Review Site Blueprint (pre-WSO special) RECENTLY POSTED (5/17/12): Building a Product Review Site One Long-Tail at a Time I now offer my own DIY HOW-TO tutorials for everything IM-related. You can now take advantage of my 15+ years of IM experience. NOW ACCEPTING PAYPAL!