Exact Match Keyword Numbers

webladder · 07-21-2011, 02:18 PM

What is considered a good number of exact match searches per month globally/locally for a specific keyword ?

I'm use GAKT and doing KW research for a swimming pool company. If I search for "custom swimming pools" using an exact match, the number of searches that it brings back is 480 local monthly searches. But, custom pools is their niche.

I'm very confused as to what is considered a good exact match number. I've heard 1,000 or above is great. Can someone clear this up ? Feel free to contact me on SKYPE.

webladder · 07-21-2011, 02:31 PM

I realize I should put this into context to help everyone help.

I'm doing some KW research for a pool company, and their niche is building custom pools and spas in west Florida (specifically Sarasota). The keywords I have down as my core terms include:

custom swimming pools
swimming pool builders
swimming pool construction
swimming pool contractors
swimming pool renovations

When I do a GKWT search, using [exact] settings, and locally set to the USA, the numbers it brings back are generally around 400-500 LOCAL monthly searches with high competition.

Even long tail keywords like "inground swimming pool contractors" only yields about 170 LOCAL monthly searches. Throw the geo-targeted area into that phrase and there' no data to bring back.

I've been at this for 4 days now and reading constantly about different methods and I've got to admit that I am very confused as to what is right and what is wrong.

Any help is much appreciated.

Brian Alaway · 07-25-2011, 05:15 PM

I would forget search volume as a defining measurement when it comes to local search. The volumes will never be high. Just plug your keywords into Google search and analyze the top 3 results. That's your competition and beating them is all that matters. Research what backlink anchor text they are using, the quality and relevance of those links and where their best links are coming from so you can have a go at getting links from those same sites. Do that while optimizing Google places and you're good to go.

07-21-2011, 02:18 PM	#1
webladder Active Warrior Join Date: Jul 2011 Location: Florida Posts: 52 Thanks: 3 Thanked 0 Times in 0 Posts Social Networking Contact Info	Exact Match Keyword Numbers What is considered a good number of exact match searches per month globally/locally for a specific keyword ? I'm use GAKT and doing KW research for a swimming pool company. If I search for "custom swimming pools" using an exact match, the number of searches that it brings back is 480 local monthly searches. But, custom pools is their niche. I'm very confused as to what is considered a good exact match number. I've heard 1,000 or above is great. Can someone clear this up ? Feel free to contact me on SKYPE.
	WEB Ladder Consulting, LLC Search Engine Optimization and Consulting Local Search Specialists! www.webladderconsulting.com

07-21-2011, 02:31 PM	#2
webladder Active Warrior Join Date: Jul 2011 Location: Florida Posts: 52 Thanks: 3 Thanked 0 Times in 0 Posts Social Networking Contact Info	Re: Exact Match Keyword Numbers I realize I should put this into context to help everyone help. I'm doing some KW research for a pool company, and their niche is building custom pools and spas in west Florida (specifically Sarasota). The keywords I have down as my core terms include: custom swimming pools swimming pool builders swimming pool construction swimming pool contractors swimming pool renovations When I do a GKWT search, using [exact] settings, and locally set to the USA, the numbers it brings back are generally around 400-500 LOCAL monthly searches with high competition. Even long tail keywords like "inground swimming pool contractors" only yields about 170 LOCAL monthly searches. Throw the geo-targeted area into that phrase and there' no data to bring back. I've been at this for 4 days now and reading constantly about different methods and I've got to admit that I am very confused as to what is right and what is wrong. Any help is much appreciated.
	WEB Ladder Consulting, LLC Search Engine Optimization and Consulting Local Search Specialists! www.webladderconsulting.com

07-25-2011, 05:15 PM	#3
Brian Alaway Advanced Warrior War Room Member Join Date: Jul 2008 Location: Florida, USA. Posts: 589 Thanks: 34 Thanked 124 Times in 108 Posts Social Networking	Re: Exact Match Keyword Numbers I would forget search volume as a defining measurement when it comes to local search. The volumes will never be high. Just plug your keywords into Google search and analyze the top 3 results. That's your competition and beating them is all that matters. Research what backlink anchor text they are using, the quality and relevance of those links and where their best links are coming from so you can have a go at getting links from those same sites. Do that while optimizing Google places and you're good to go.