Is there an optimal % of direct traffic?

skyvia · 08-01-2011, 02:01 AM

Was wondering what percentage of the traffic you all receive is direct.

I'm getting lots of pageviews from my incoming sources, but my direct incoming traffic isn't as strong as I would expect it to be. I understand it has to ramp up, but I just think it should be doing so a little bit faster.

alyessamoore · 08-01-2011, 02:05 AM

I got 34% Direct Traffice
48 % Search Engines and
18 % Referring Sites

xxxJamesxxx · 08-01-2011, 06:10 AM

Where does direct traffic come from? I've always wondered that.

Is it traffic from people typing in your url in browser bar?

James

IM Ash · 08-01-2011, 06:29 AM

Quote:

Originally Posted by xxxJamesxxx

Is it traffic from people typing in your url in browser bar?

Yeah, that sums up direct traffic!

To the OP:

I think there are many factors that will influence the amount of direct traffic you receive and one can't really specify an optimal percentage. Your content will affect that stat - is the quality such that people will want to return to your site? The type of site you run will also have an influence - is it interactive like a blog or social platform or is it an informational site? And I am sure there are many other factors to take into account.

What really matters is your bottom-line - Are you converting the visitors you receive?

paulgl · 08-01-2011, 08:30 AM

Interesting question. I'd say the optimal % of direct traffic
would be 100%.

I will never get there, but I am shooting for it anyway, and taking
google completely out of my business model. But that's the way
I have always done.

The "problem"

is that the more direct traffic you get, the more
linkbait that follows, improving your web footprint, improving
your rankings, and raising the % of non-direct traffic!

Funny. That's exactly how google tells you to do it...

There are people who really should concentrate more on this model.

Paul

08-01-2011, 02:01 AM	#1
skyvia HyperActive Warrior Join Date: Dec 2010 Posts: 105 Thanks: 0 Thanked 3 Times in 2 Posts	Is there an optimal % of direct traffic? Was wondering what percentage of the traffic you all receive is direct. I'm getting lots of pageviews from my incoming sources, but my direct incoming traffic isn't as strong as I would expect it to be. I understand it has to ramp up, but I just think it should be doing so a little bit faster.

08-01-2011, 02:05 AM	#2
alyessamoore Alyessa Web Developer & S Join Date: Jul 2011 Location: Miami, Florida Posts: 44 Thanks: 1 Thanked 3 Times in 2 Posts Social Networking	Re: Is there an optimal % of direct traffic? I got 34% Direct Traffice 48 % Search Engines and 18 % Referring Sites
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08-01-2011, 06:10 AM	#3
xxxJamesxxx Lurking since 2006 War Room Member Join Date: Dec 2009 Location: Yorkshire, UK Posts: 1,619 Blog Entries: 5 Thanks: 23 Thanked 329 Times in 199 Posts Social Networking Contact Info	Re: Is there an optimal % of direct traffic? Where does direct traffic come from? I've always wondered that. Is it traffic from people typing in your url in browser bar? James
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08-01-2011, 08:30 AM	#5
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,851 Thanks: 804 Thanked 1,200 Times in 887 Posts	Re: Is there an optimal % of direct traffic? Interesting question. I'd say the optimal % of direct traffic would be 100%. I will never get there, but I am shooting for it anyway, and taking google completely out of my business model. But that's the way I have always done. The "problem" is that the more direct traffic you get, the more linkbait that follows, improving your web footprint, improving your rankings, and raising the % of non-direct traffic! Funny. That's exactly how google tells you to do it... There are people who really should concentrate more on this model. Paul
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