Exact Match Domain in Competitive Niche vs Domain with Keyword in...

philm · 08-01-2011, 03:40 AM

Hi all

Just a quick question...

I'm just wondering how much extra value should be given to having the 'ultimate' exact match domain.

Say for example I sell bedroom furniture (I don't, but this is just an example!) and BedroomFurnitureShop.co.uk is available to register.

On the other hand BedroomFurniture.co.uk is for sale (it's not, but assume it is for this question!) and could be purchased for a £5000.

The domain has age, PageRank and backlinks and would also be seen as the 'authority' domain when dealing with prospective joint venture partners etc. You can't get a better domain in the UK for this competitive term.

How much better is it to have the exact match domain vs registering a domain with the keyword in but also with an extra word.

I'm just wondering how much better the more expensive, but real exact match domain would be?

Thanks!
Phil

imdomination · 08-01-2011, 05:09 AM

The EMD is always better. As for how much more it's worth, that would depend on how much money you expect to get per visitor, how many visitors you can expect per month, etc.

degreexyz · 08-01-2011, 05:29 AM

EMD, with emphasis on E.

linkassistant · 08-01-2011, 05:42 AM

Agree - exact match is perfect, but I guess you understand it doesn't guarantee top rankings, i.e. you should do SEO anyway.

Another point is the price - it IS high. But anyway, you should do your maths and make up a long-term plan - this investment might pay off in a reasonable amount of time (one year is not bad). If it is supposed to pay off, there's no problem with the domain you purchase (like penalties, bad reputation, spamy backlinks), and you have the money to make the investment - go ahead!

a41uk · 08-01-2011, 08:51 AM

.co.uk exact match domains rank very easily on the first page of Google.co.uk
Mine are ranking on page 1 without any backlinks. Competition doesn't seem to be a problem either.

08-01-2011, 03:40 AM	#1
philm HyperActive Warrior War Room Member Join Date: May 2005 Location: UK Posts: 225 Thanks: 15 Thanked 40 Times in 31 Posts Contact Info	Exact Match Domain in Competitive Niche vs Domain with Keyword in... Hi all Just a quick question... I'm just wondering how much extra value should be given to having the 'ultimate' exact match domain. Say for example I sell bedroom furniture (I don't, but this is just an example!) and BedroomFurnitureShop.co.uk is available to register. On the other hand BedroomFurniture.co.uk is for sale (it's not, but assume it is for this question!) and could be purchased for a £5000. The domain has age, PageRank and backlinks and would also be seen as the 'authority' domain when dealing with prospective joint venture partners etc. You can't get a better domain in the UK for this competitive term. How much better is it to have the exact match domain vs registering a domain with the keyword in but also with an extra word. I'm just wondering how much better the more expensive, but real exact match domain would be? Thanks! Phil

08-01-2011, 05:09 AM	#2
imdomination Super Warrior War Room Member Join Date: Oct 2009 Location: AU Posts: 383 Thanks: 20 Thanked 50 Times in 37 Posts Social Networking	Re: Exact Match Domain in Competitive Niche vs Domain with Keyword in... The EMD is always better. As for how much more it's worth, that would depend on how much money you expect to get per visitor, how many visitors you can expect per month, etc.
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08-01-2011, 05:29 AM	#3
degreexyz SE-oh! Join Date: Jul 2011 Posts: 21 Thanks: 0 Thanked 1 Time in 1 Post Contact Info	Re: Exact Match Domain in Competitive Niche vs Domain with Keyword in... EMD, with emphasis on E.

08-01-2011, 05:42 AM	#4
linkassistant HyperActive Warrior War Room Member Join Date: Mar 2011 Posts: 169 Thanks: 21 Thanked 26 Times in 24 Posts Social Networking	Re: Exact Match Domain in Competitive Niche vs Domain with Keyword in... Agree - exact match is perfect, but I guess you understand it doesn't guarantee top rankings, i.e. you should do SEO anyway. Another point is the price - it IS high. But anyway, you should do your maths and make up a long-term plan - this investment might pay off in a reasonable amount of time (one year is not bad). If it is supposed to pay off, there's no problem with the domain you purchase (like penalties, bad reputation, spamy backlinks), and you have the money to make the investment - go ahead!
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08-01-2011, 08:51 AM	#5
a41uk Warrior Member Join Date: Aug 2011 Posts: 10 Thanks: 2 Thanked 0 Times in 0 Posts	Re: Exact Match Domain in Competitive Niche vs Domain with Keyword in... .co.uk exact match domains rank very easily on the first page of Google.co.uk Mine are ranking on page 1 without any backlinks. Competition doesn't seem to be a problem either.