Interesting Information On AdWords Top Vs Side Position Placement

John Hocking · 08-01-2011, 02:05 PM

This article from Search Engine Journal has some good insights as to where you should position your ad in the Google Search Results.

AdWords Top-vs-Side Segmentation insights | Search Engine Journal

paulgl · 08-01-2011, 03:58 PM

Not sure what to make of that article, because it fails to mention
what google has always said about the ads at the top of SERPs.

These are not part of the bidding process, but ads chosen internally
due to being the best of the best. You could not bid X amount of
dollars to get into these positions. They are only open to a select few
who have proven themselves over time.

You have to be a current paying customer, but these ads were not part
of the current auction.

Not sure why the article makes no mention of this.

They make it sound as if google is opening these slots up to
the general public, which I cannot believe.

That would be a radical departure from their tried and true creed,
"we don't sell top positions." Those top ads were all based on QS.

Many searches don't even have those because there is no ad with a
QS high enough.

Paul

08-01-2011, 02:05 PM	#1
John Hocking 10minuteexpert.com War Room Member Join Date: May 2004 Location: Montgomery City, MO , USA. Posts: 1,182 Thanks: 91 Thanked 143 Times in 95 Posts Social Networking	Interesting Information On AdWords Top Vs Side Position Placement This article from Search Engine Journal has some good insights as to where you should position your ad in the Google Search Results. AdWords Top-vs-Side Segmentation insights \| Search Engine Journal
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08-01-2011, 03:58 PM	#2
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,851 Thanks: 804 Thanked 1,200 Times in 887 Posts	Re: Interesting Information On AdWords Top Vs Side Position Placement Not sure what to make of that article, because it fails to mention what google has always said about the ads at the top of SERPs. These are not part of the bidding process, but ads chosen internally due to being the best of the best. You could not bid X amount of dollars to get into these positions. They are only open to a select few who have proven themselves over time. You have to be a current paying customer, but these ads were not part of the current auction. Not sure why the article makes no mention of this. They make it sound as if google is opening these slots up to the general public, which I cannot believe. That would be a radical departure from their tried and true creed, "we don't sell top positions." Those top ads were all based on QS. Many searches don't even have those because there is no ad with a QS high enough. Paul
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