Understanding PageRank, SERP Correlation & Sculpting

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One of the main metrics that SEO firms and internet marketers use to determine the value of a link is PageRank. Although this method certainly has its flaws, it is one of the easiest metrics to understand. Get more links from high PageRank domains and more specifically high PageRank pages and you will rank higher.

Now I want people to understand that the PageRank of your own domain does not necessarily determine or directly correlate with your SERP. PageRank is a decent method for determining a website or page’s authority and its ability to rank for any given keyword.

Link to Full Blog Post: Obtaining Google PageRank