Adowrds - Does single city targeting deliver ANYthing?

dgar · 08-10-2011, 06:55 AM

Hi

My Adwords campaign has been up and running for some months now, and the following are its features:

I target only one city in India.

I have several product lines on offer.

Some of my ads are for individual products, and are valid only for a week.

I do not advertise on the Display Network.

I am targeting positions 3 and upwards.

I am bidding pretty well - I can see this, since every time I search for my keywords I'm up there.

However, impressions are in a few thousands, but on the whole, my CTRs fluctuated between 3% and 4%.

Conversions aren't very high either.

Then,

I added a bunch of negative keywords - it worked, and my CTR went up.

I tried taking out "budget hoggers" from campaigns and creating whole campaigns around them - it worked, and CTRs went up.

2-3 days later, I had a CTR of around 5%.

But the next day, everything was back to normal. CTRs went down. Impressions are unbelievably low. My budget just isn't being used.

Am I wrong in

a. Monitoring the Adwords account every hour?
b. Expecting results in a day of making changes?
c. Expecting more impressions, since I target just one city?

Please help!

KirkMcD · 08-10-2011, 08:13 AM

I would expect LESS impressions when you target just one city.

Yes you should stop looking at it every hour, statistics are delayed.

Search traffic varies day by day and hour by hour. Give it a week or two.

dgar · 08-16-2011, 06:35 AM

Quote:

Originally Posted by KirkMcD

I would expect LESS impressions when you target just one city.

Yes you should stop looking at it every hour, statistics are delayed.

Search traffic varies day by day and hour by hour. Give it a week or two.

Thanks! BTW i was wrong - things ARE picking up quite a bit...

08-10-2011, 06:55 AM	#1
dgar Warrior Member Join Date: Aug 2011 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Adowrds - Does single city targeting deliver ANYthing? Hi My Adwords campaign has been up and running for some months now, and the following are its features: I target only one city in India. I have several product lines on offer. Some of my ads are for individual products, and are valid only for a week. I do not advertise on the Display Network. I am targeting positions 3 and upwards. I am bidding pretty well - I can see this, since every time I search for my keywords I'm up there. However, impressions are in a few thousands, but on the whole, my CTRs fluctuated between 3% and 4%. Conversions aren't very high either. Then, I added a bunch of negative keywords - it worked, and my CTR went up. I tried taking out "budget hoggers" from campaigns and creating whole campaigns around them - it worked, and CTRs went up. 2-3 days later, I had a CTR of around 5%. But the next day, everything was back to normal. CTRs went down. Impressions are unbelievably low. My budget just isn't being used. Am I wrong in a. Monitoring the Adwords account every hour? b. Expecting results in a day of making changes? c. Expecting more impressions, since I target just one city? Please help!

08-10-2011, 08:13 AM	#2
KirkMcD Senior Warrior Member War Room Member Join Date: Apr 2006 Location: , , USA. Posts: 2,493 Thanks: 43 Thanked 168 Times in 158 Posts	Re: Adowrds - Does single city targeting deliver ANYthing? I would expect LESS impressions when you target just one city. Yes you should stop looking at it every hour, statistics are delayed. Search traffic varies day by day and hour by hour. Give it a week or two.