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Old 08-10-2011, 07:24 AM   #1
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Default exact or phrase match for google sniper

google sniper says to go for phrase match keywords that get over 3000 searches but wouldn't it be better to go for exact, and also how many exact searches would be enough?
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Old 08-10-2011, 07:27 AM   #2
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Default Re: exact or phrase match for google sniper

1500+ is enough. But make sure the keyword is a buyer keyword.

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Old 08-10-2011, 07:41 AM   #3
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Default Re: exact or phrase match for google sniper

for exact?
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Old 08-10-2011, 08:10 AM   #4
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Default Re: exact or phrase match for google sniper

If you want to target a specific keyword or phrase then the exact match will give you a better idea of how many visitors that specific keyword might get.

Phrase match will include your keyword or phrase but with additional words as well so will return higher search numbers but less specific.

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Old 08-10-2011, 08:23 AM   #5
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Default Re: exact or phrase match for google sniper

so would 1500 exact be enough? and how much commission would i have to be getting for 1500 to be worth targeting?
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Old 08-10-2011, 10:17 AM   #6
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Default Re: exact or phrase match for google sniper

You're asking a question that only you can answer.

"Keep moving forward."
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Old 08-10-2011, 10:42 AM   #7
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Default Re: exact or phrase match for google sniper

Quote:
Originally Posted by mattward View Post
You're asking a question that only you can answer.
It's a bit like how long is a piece of string question.
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Old 08-10-2011, 03:06 PM   #8
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Default Re: exact or phrase match for google sniper

Quote:
Originally Posted by mattward View Post
You're asking a question that only you can answer.
if i could answer it i wouldn't be asking it
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Old 08-10-2011, 09:55 PM   #9
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Default Re: exact or phrase match for google sniper

What I meant by that is no one can decide what's worth your time.

You have to consider:
  1. The keyword and whether it's a "buying" keyword. You could have 100,000 searches a month on a keyword like "free dirt" but you would probably sell zero sets of dumbbells on it, as an example.
  2. Your own site and the conversion percentage you'll get.
  3. The competition for that keyword and how high you can rank it.
  4. How much time you'll put into the site building and ranking it.
  5. What you'd consider a reasonable amount of money to make for that time spent.
That's why no one can answer it for you. I could pull numbers out of my butt and say $1 per sale is good, but if your site gets a 1% conversion and 500 visitors a month, you're only making $5/month. That might be worth it if you spent 1 hour on the site, but probably not so much if you spend 40 hours on it.

If I thought I could make a decent hourly rate in the long run for the amount of time spent on the site, I'd do it no matter what the monthly searches were. The monthly searches for a keyword is just one of many factors you have to consider.

That is why it's a question only you can answer.

"Keep moving forward."
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