How to improve quality score on Adwords

[brianman]

I'm trying to lower my PPC cost per click. One thing Google mentions is improving quality score. Does anyone have good advice on how to best improve this score without jumping a million hurdles?

[alexcoleman]

If your Quality Score is low, you may be using keywords, ads, or landing pages that aren't as targeted or relevant as they could be. This can mean higher cost-per-clicks and a potentially poor return on your investment. You can do a keyword diagnosis in the keywords tab to see what needs improving.

[Dana Gaus]

A big part of your quality score is how relevant Google perceives your page to be to the term you are bidding on.

Interestingly, most of the factors that contribute to your onpage SEO also impact your quality score such as:

KW in page title
KW in h1, h2 tags
Keyword density

etc.

Basically, if you are bidding on the term "blue widgets" then Google want to know that your page is actually all about "blue widgets" and you are providing relevant information to the people who are searching for it.

Another major factor in quality score is your click through rate (CTR). Improve your CTR by split testing different headline and body copy, improve your CTR, improve your quality score and you get cheaper clicks!

[myseoclub]

I agree, you should take note of your landing page relevancy to your actual ads and keywords used to trigger the ad.