Micro niche websites - Adsense revenue review

[chakik]

Hi,

I'm posting here as you are better qualified (I think) to reply to my question:
surely when looking for a keyword for your micro niche websites, you start, verify using Google tools especially keyword tool and traffic estimator. After registering and EMD and setting up the website and monetizing it with adsense, did you make a comparaison of your real earnings or traffic with those shown by google traffic estimator for the CTR, the traffic and/or for the earnings (using CPC daily cost)? With all the assumption that #1 website gets around 60% of the traffic etc.. anyone can give a rough estimate of how well is those factors given by Google traffic estimator and keyword tool?

Thanks.
-Fadi
Keynotes and Speakers | Search Engine Optimization - SEO/SEM/SMO 2011 Forum and Workshop

[MingJong]

The estimation is very rough though it does provide you with some basis. There are a number of variables you should be aware, such as
- The Ad position (not all ads are paying equally). It is a bidding game for Adwords.
- The CPC is an indication. Also, you won't expect to receive 100% of the CPC, only around 60%.
- Click through rate of your ads.

Cheers,
MingJong