Acceptable CTR %

anislagan · 08-15-2011, 09:15 PM

Does anybody have experience or knowledge how high an Adsense CTR can get and still acceptable in the eyes of big G.

I used to only get 4-7% for the past couple of months but recently, I got as high as 12-17% without doing anything. Obviously, it could be search trend or something.

I'm worried that the latter is no longer acceptable.

Any idea would be highly appreciated.

xylement · 08-15-2011, 09:18 PM

erm, depending on your site. if your site are micro niched perhaps try not to make it over 25%. For my site, it's information site or news site... i have like 1-3% ctr only.

avatar9812 · 08-15-2011, 09:47 PM

It really depends on how specific the site is about. I saw very high CTR (30% range ) for some specific product review sites and google seems fine with it.

Jacko · 08-15-2011, 09:54 PM

You can't foresee this kind of metrics.
It varies a lot. I believe it is search trend.

Oranges · 08-15-2011, 10:57 PM

Any % CTR!
If those are organic search engine visitors and those clicks converts for the particular advertisers as well.

imdomination · 08-15-2011, 11:08 PM

I regularly have 10%+ days, a few times I have 20%+ days and nothing from Google. As long as your sites are quality you shouldn't have too much to worry about.

dburk · 08-16-2011, 07:33 AM

Hi anislagan,

It isn't the CTR that you need to be concerned with, it is the conversion rate that is important. I know of a person that routinely got between 50%-100% CTR on one website layout. He never had a problem because his users were highly motivated buyers of his sponsors' listings.

JoshuaG · 08-16-2011, 09:33 AM

I get an average of about 25% and I've never had any problems.

bigcat1967 · 08-16-2011, 10:59 AM

Geez - I only get 1% to 3%. Sometimes up to 6% - but that's about it.

However, my sites are only informational...

JamesGw · 08-16-2011, 11:14 AM

How the hell do you manage a CTR of over 20%? I've never had anything near that for Adsense.

dburk · 08-16-2011, 11:27 AM

Quote:

Originally Posted by JamesGw

How the hell do you manage a CTR of over 20%? I've never had anything near that for Adsense.

Hi James,
The formula is simple: Extremely target traffic with high commercial intent.

Jenny4u1 · 08-16-2011, 11:53 AM

My adsense CTR is 4 %.

dburk · 08-16-2011, 01:28 PM

Quote:

Originally Posted by Jenny4u1

My adsense CTR is X %.

Hi Jenny4u1,

Posting you CTR in a public forum is a serious violation of AdSense TOS. Specifically the Confidentiality clause listed as item 7 of the Google AdSense Online Standard Terms and Conditions that you agreed to when opening your account.

I recommend you edit your post to remove it.

markowe · 08-16-2011, 02:22 PM

I remember John Xfactor back in the day mentioning CTRs of more than 50%, and it IS quite possible to get those kinds of figures, but as someone said, if those clicks aren't converting then that could start being a problem. I have a site that was getting well over 20% at one time but I just wasn't comfortable that visitors were converting at a proportionate rate (the ads don't seem quite a perfect match with what most searchers are after) so toned down the "clickiness" of the layout. Cost me money but better safe than sorry...

Y0yOy0 · 08-16-2011, 02:24 PM

The best I've ever got was 18% on one of my websites, reviewing women handbags

Women like clicking.

JamesGw · 08-16-2011, 02:38 PM

Quote:

Originally Posted by dburk

Hi James,
The formula is simple: Extremely target traffic with high commercial intent.

Thanks. I know that much, though. I figured there might be more to the layout, but I'm sure I can find that information somewhere.

Adsense has never really been my thing, but I've been considering getting into it big time.

dburk · 08-16-2011, 02:48 PM

Quote:

Originally Posted by JamesGw

Thanks. I know that much, though. I figured there might be more to the layout, but I'm sure I can find that information somewhere.

Adsense has never really been my thing, but I've been considering getting into it big time.

Hi JamesGw,

You may be able to get incremental improvements by fussing with the layout, though generally your time is better spent focusing on highly targeted traffic, rather than tweaking your layout. It is only after you have substantial targeted traffic that it pays to test layout and positioning options. Seems many people get their priorities backwards when it comes to these tasks.

Kurt Chrisler · 08-16-2011, 02:55 PM

A great resource to look at if you are looking to increase your CTR is Michael Campbell's "Ultimate Heatmap". He did some serious testing of different layouts and placements to get the highest CTR.

Ultimate Heatmap | How to Triple Your Advertising Revenues Without Additional Traffic

gmcdonald · 08-16-2011, 03:44 PM

Stick to the quality and maintain its integrity and Google should not have any issues.

08-15-2011, 09:15 PM	#1
anislagan HyperActive Warrior War Room Member Join Date: Dec 2010 Posts: 246 Thanks: 5 Thanked 13 Times in 13 Posts	Acceptable CTR % Does anybody have experience or knowledge how high an Adsense CTR can get and still acceptable in the eyes of big G. I used to only get 4-7% for the past couple of months but recently, I got as high as 12-17% without doing anything. Obviously, it could be search trend or something. I'm worried that the latter is no longer acceptable. Any idea would be highly appreciated.

08-15-2011, 09:18 PM	#2
xylement As Easy As http://easy.my Join Date: May 2011 Posts: 336 Thanks: 7 Thanked 11 Times in 10 Posts	Re: Acceptable CTR % erm, depending on your site. if your site are micro niched perhaps try not to make it over 25%. For my site, it's information site or news site... i have like 1-3% ctr only.

08-15-2011, 09:47 PM	#3
avatar9812 Active Warrior Join Date: Dec 2010 Posts: 60 Thanks: 17 Thanked 0 Times in 0 Posts	Re: Acceptable CTR % It really depends on how specific the site is about. I saw very high CTR (30% range ) for some specific product review sites and google seems fine with it.

08-15-2011, 09:54 PM	#4
Jacko HyperActive Warrior Join Date: Aug 2007 Posts: 209 Thanks: 28 Thanked 14 Times in 12 Posts	Re: Acceptable CTR % You can't foresee this kind of metrics. It varies a lot. I believe it is search trend.
	what a hell ?

08-15-2011, 10:57 PM	#5
Oranges L'il Rascal Join Date: Mar 2009 Posts: 332 Thanks: 89 Thanked 39 Times in 34 Posts	Re: Acceptable CTR % Any % CTR! If those are organic search engine visitors and those clicks converts for the particular advertisers as well.
	Projection of your subconscious. - Cobb

08-15-2011, 11:08 PM	#6
imdomination Super Warrior War Room Member Join Date: Oct 2009 Location: AU Posts: 383 Thanks: 20 Thanked 50 Times in 37 Posts Social Networking	Re: Acceptable CTR % I regularly have 10%+ days, a few times I have 20%+ days and nothing from Google. As long as your sites are quality you shouldn't have too much to worry about.
	Learn How YOU Can Make $10,000/Month Flipping Websites Now!

08-16-2011, 07:33 AM	#7
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,644 Thanks: 162 Thanked 671 Times in 581 Posts Contact Info	Re: Acceptable CTR % Hi anislagan, It isn't the CTR that you need to be concerned with, it is the conversion rate that is important. I know of a person that routinely got between 50%-100% CTR on one website layout. He never had a problem because his users were highly motivated buyers of his sponsors' listings.
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

08-16-2011, 09:33 AM	#8
JoshuaG AdSense Realist War Room Member Join Date: May 2009 Location: Canada Posts: 751 Thanks: 93 Thanked 99 Times in 76 Posts	Re: Acceptable CTR % I get an average of about 25% and I've never had any problems.
	"It's Basically Viagra for Your AdSense Account." -Satisfied Customer

08-16-2011, 10:59 AM	#9
bigcat1967 Senior Warrior Member Join Date: May 2009 Posts: 1,259 Thanks: 21 Thanked 54 Times in 52 Posts	Re: Acceptable CTR % Geez - I only get 1% to 3%. Sometimes up to 6% - but that's about it. However, my sites are only informational...
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08-16-2011, 11:14 AM	#10
JamesGw Senior Warrior Member Join Date: Apr 2011 Posts: 1,337 Thanks: 73 Thanked 132 Times in 121 Posts	Re: Acceptable CTR % How the hell do you manage a CTR of over 20%? I've never had anything near that for Adsense.
	Adult Wholesale Direct \| Adult Home Party Kits

08-16-2011, 11:53 AM	#12
Jenny4u1 HyperActive Warrior Join Date: Jul 2011 Posts: 199 Thanks: 0 Thanked 14 Times in 11 Posts	Re: Acceptable CTR % My adsense CTR is 4 %.
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08-16-2011, 02:22 PM	#14
markowe The Wordbay Guy War Room Member Join Date: Oct 2010 Posts: 1,533 Thanks: 185 Thanked 315 Times in 191 Posts Social Networking	Re: Acceptable CTR % I remember John Xfactor back in the day mentioning CTRs of more than 50%, and it IS quite possible to get those kinds of figures, but as someone said, if those clicks aren't converting then that could start being a problem. I have a site that was getting well over 20% at one time but I just wasn't comfortable that visitors were converting at a proportionate rate (the ads don't seem quite a perfect match with what most searchers are after) so toned down the "clickiness" of the layout. Cost me money but better safe than sorry...
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08-16-2011, 02:24 PM	#15
Y0yOy0 Warrior Member Join Date: Aug 2011 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Acceptable CTR % The best I've ever got was 18% on one of my websites, reviewing women handbags Women like clicking.
	Beauty tips

08-16-2011, 02:55 PM	#18
Kurt Chrisler Active Warrior War Room Member Join Date: Jan 2009 Location: Wisconsin Posts: 59 Thanks: 7 Thanked 12 Times in 12 Posts	Re: Acceptable CTR % A great resource to look at if you are looking to increase your CTR is Michael Campbell's "Ultimate Heatmap". He did some serious testing of different layouts and placements to get the highest CTR. Ultimate Heatmap \| How to Triple Your Advertising Revenues Without Additional Traffic
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08-16-2011, 03:44 PM	#19
gmcdonald Warrior Member Join Date: Aug 2011 Posts: 21 Thanks: 3 Thanked 2 Times in 2 Posts	Re: Acceptable CTR % Stick to the quality and maintain its integrity and Google should not have any issues.