Why Google change their Algorithms ?

[divontop]

friend anyone knows ? that why Google is so strict in these days and changing their algorithms again and again, what is the reason ?

[PatrickP]

To make more money.

The more strict and confusing they make SEO the more businesses will pay them to advertise.

Google is out to make money not provide an easy way to SEO a website.

[xxxJamesxxx]

Because they're on their never ending quest to create a search engine that not only brings you the best possible results... But to stop spammers and SEOers gaming their search engine as well.

They'll never get there though. Soon as they bring out a new algo, people find out how to game it and it's back to the drawing board.

James Scholes

[razorico]

Google updates its algorithms is to reduce rankings for low-quality sites, which are low-value, or really have no value for users, which copy content from other sites. On the other hand ,google will provide better rankings for high-quality sites, with original content and info such as research, reports, analysis etc.

[Rough Outline]

Originally Posted by xxxJamesxxx

Because they're on their never ending quest to create a search engine that not only brings you the best possible results... But to stop spammers and SEOers gaming their search engine as well.

They'll never get there though. Soon as they bring out a new algo, people find out how to game it and it's back to the drawing board.

James Scholes

Spot on. It doesn't matter what they do, there will always be people who find a way to exploit and game the search results.

[Clyde]

Google want relevancy and the only way they can achieve that is by being a step ahead of us.

[JSProjects]

Originally Posted by divontop

friend anyone knows ? that why Google is so strict in these days and changing their algorithms again and again, what is the reason ?

Just to annoy you. Kidding. Well, not really. They're trying to keep us on our toes. But it doesn't take long for SEO'ers to adapt to the latest changes.

[scharx]

Simply Agree with patrickP

[faysal969]

For making their system acceptable to every body, they need to change their algorithms. If they do not do this, then their system will be cropped by spammers. It is necessary for honest webmasters.

[summerfranken]

To stop spamming Google changed the Algorithm, so that more and more quality could be maintained.

[gaurav007]

Google update his algo frequently just because improving quality of search .Main motto behind search algo is that provide the best result, high quality web search which have true content .No copy content result & useless site. So cause of this there may be some un ease to optimization work .

[nncjn]

Originally Posted by gaurav007

Google update his algo frequently just because improving quality of search .Main motto behind search algo is that provide the best result, high quality web search which have true content .No copy content result & useless site. So cause of this there may be some un ease to optimization work .

I strongly agree with your opinion

[android45]

To eradicate spammers.

[goodluckdomain]

Originally Posted by divontop

friend anyone knows ? that why Google is so strict in these days and changing their algorithms again and again, what is the reason ?

Google change their algorithm frequently because to provide quality results and to stop spammers.

[John Moore]

Google really does mostly just focus on the quality of search results for the 99% of average search joes out there, we as warriors represent a small % of the online community, whilst they work on methods to prevent manipulation of their results, the focus is still mostly of giving quality results for their users to keep the adwords gravy train at full steam ahead.

[Targeted Traffic]

This was included from their official blog

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

There are many theory sites that will go into detailed explanations of algorithms; this however giving you a working explanation of Panda I think would be understandable enough.

[mikeleonard]

Google want quality content sites in his indexing .So to increase his quality search result google always update their algo.

[Stuart william]

Google always change algorithm to drive better and relevant results

[tshirtforall]

They are changing their algorithm frequently because they want to retrieve better result for their web searchers ...

[Joseph Then]

Originally Posted by PatrickP

To make more money.

The more strict and confusing they make SEO the more businesses will pay them to advertise.

Google is out to make money not provide an easy way to SEO a website.

Very bad reply. Google's goal is to provide the best user experience by matching the user's search to the most relevant content. If they do that well, THEN they will make money.

If Google has done towards the direction you have posted, they will be gone 10 years ago.

[leapharris]

Google has doing thousands of experimenting in their labs to make their results better. Recently Google has came up with Google Panda update which mainly focus on avoiding the link farmer from top of the results. Here is a best video you can watch for what reason they changing their algorithms several times

How Google Constantly Changes its Search Algorithms for the Better [Video]

[DavidWincent]

Originally Posted by xxxJamesxxx

Because they're on their never ending quest to create a search engine that not only brings you the best possible results... But to stop spammers and SEOers gaming their search engine as well.

They'll never get there though. Soon as they bring out a new algo, people find out how to game it and it's back to the drawing board.

James Scholes

Exactly, it seems SEOers stay one step ahead of Google. Every time Google becomes strict and takes some action, SEO guys are ready to blow it off with something unusual.

[MediaEncounterOmar]

Google constantly updates its algorithms to improve the search engine results for users. If they stuck to the same algorithm google wouldnt be as good as it is today.

[Srinagarhouseboats]

Google change their algorithm to prevent spamming and serve good site to users only

[PatrickP]

Anyone see now they will/have been using Google +1 in their Algorithm to rate websites?

They are business first last and always. They do NOT pay programmers to rank sites except to make money.

They only make money when a company uses Pay for Clicks and Adwords. It is in their best interest to keep the rankings confusing so more people pay them for adwords.

You see the uproar when Google +1 starts taking over as the main way they rank sites and all these SEOs we have done mean very little compared to just a few months ago.

[mikelray031]

Google has single-minded focus on constantly improving user experience in searching information on the internet. Due to increasing popularity of SEO techniques and manipulation of Google's established algorithms some people try fooling visitors.

[Habbakuk]

Originally Posted by PatrickP

To make more money.

The more strict and confusing they make SEO the more businesses will pay them to advertise.

Google is out to make money not provide an easy way to SEO a website.

You sound like a conspiracy theorist to me.

Originally Posted by PatrickP

Anyone see now they will/have been using Google +1 in their Algorithm to rate websites?

You see the uproar when Google +1 starts taking over as the main way they rank sites and all these SEOs we have done mean very little compared to just a few months ago.

I'll bet everything that Google +1 will NEVER be the main way they rank websites. I bet it will die out and be useless.

I've monitored many websites in my niche and it seems to me Google +1 mean very little.

[junne]

I suppose to provide new,unique and updated content to visitors and to stop spammers from ranking on higher positions.

[kt1000]

to improve their search engine and make SEO very hard and push people to use adwords