Does google punish inactivity?

Government · 08-25-2011, 11:38 AM

Hi everyone. I have simple question does google punish inactivity?
In one of the trainings for seo i heard that google likes sites that show activity and vice versa. But in niche that i am starting in, top webiste have little or no activity. Number one site has bunch of links but second site(site that i am trying to beat) has around 600 links and almost no new content for couple of months. It does however have people people asking question every couple a day. So what is the verdict?

JamesGw · 08-25-2011, 12:03 PM

As far as I know, Google doesn't "punish" inactivity, although it might reward new content. Most new pages get a temporary boost in the rankings. The purpose of this is unknown - it might be to check their click performance / usage statistics for future rankings or just that Google likes to display some fresh content once in a while.

paulgl · 08-25-2011, 12:17 PM

Some niches need fresh content. Some don't.

How much fresh content does a site like cooltext.com have? None.

But they have ranked high for years in the niche.

Attaching a blog to your site can help. In more ways than one.
Fresher content, backlinks.

But some sites you can set it and forget it.

Paul

Government · 08-25-2011, 12:38 PM

Since in that niche all website are "static", should mine be also static? Should i then focus on building backlinks?

warriorkay · 08-25-2011, 05:52 PM

.
I have sites I haven't touched for YEARS and they are still ranking
top of Google. So, I would be quick to say NO, based on my
experience,

Kingsley

.

ulcseminary · 08-25-2011, 06:12 PM

I would say no because my 'competitor' hasn't changed his website since 2007 and it still beats me in my choice phrase. It still talks, on the front page, about how there will be a memorial service in 2007. And yet, they are still high in the engines.

John Moore · 08-25-2011, 08:46 PM

Although not necessary, the more quality content and quality links you build the higher you will rank. Big G won't punish you for not doing this, however your competitors who do will rank higher.

gxfcrjdj · 08-26-2011, 01:07 AM

Google love fresh contents, but Google doesn't punish inactive sites.

android45 · 08-26-2011, 01:19 AM

I don't think so Google punish inactive sites.

WhiteLabelOutsourcing · 08-26-2011, 01:33 AM

No, it doesn't. I still have some of my old blogs from 2005 and still manages to get into the number one spot in SERPS for their keywords. Google doesn't punish inactivity but highly rewards new content.

StoneWilson · 08-26-2011, 01:40 AM

Quote:

Originally Posted by Government

Since in that niche all website are "static", should mine be also static? Should i then focus on building backlinks?

Google loves fresh contents, but it prefers quality contents much more. If you think your contents are qulity enough to beat #2, building backlinks would be a good choice for your outranking plan.

wahidswebgarage · 08-26-2011, 02:33 AM

If your sites are getting continious links then fresh content might not be that bigger issue.

edzwoo · 08-26-2011, 03:07 AM

It may not punish it, but if all your competitors are updating, you're going to fall behind regardless.

julianbooth123 · 08-31-2011, 12:07 AM

Google doesn't punish inactivity in my opinion

mikelray031 · 09-05-2011, 11:33 PM

I would say no because my 'competitor' hasn't changed his website since 2007 and it still beats me in my choice phrase. It still talks, on the front page, about how there will be a memorial service in 2007. And yet, they are still high in the engines.

Ducksauce · 09-05-2011, 11:48 PM

If the home page is not touched except for a new link added to a new page in the site, would that be considered activity?

eg a review site that does one review a week

xubair · 09-19-2011, 05:18 AM

It depends on different things. For instance, if you've a site that has chat rooms what kind of updates you can add there? Probably none. So Google won't punish the SERPs of that particular site of inactivity.

diyakapoor · 09-19-2011, 05:34 AM

Google doesn't punish inactivity but it prefer to websites with daily updated and increase in number of quality back links. So, if your website is inactive from a long and your competitors are giving daily updates to their websites, then they can beat you easily. so, it is advised to update website on regular basis.

08-25-2011, 11:38 AM	#1
Government Warrior Member Join Date: Aug 2011 Posts: 9 Thanks: 0 Thanked 0 Times in 0 Posts	Does google punish inactivity? Hi everyone. I have simple question does google punish inactivity? In one of the trainings for seo i heard that google likes sites that show activity and vice versa. But in niche that i am starting in, top webiste have little or no activity. Number one site has bunch of links but second site(site that i am trying to beat) has around 600 links and almost no new content for couple of months. It does however have people people asking question every couple a day. So what is the verdict?

08-25-2011, 12:03 PM	#2
JamesGw Senior Warrior Member Join Date: Apr 2011 Posts: 1,337 Thanks: 73 Thanked 132 Times in 121 Posts	Re: Does google punish inactivity? As far as I know, Google doesn't "punish" inactivity, although it might reward new content. Most new pages get a temporary boost in the rankings. The purpose of this is unknown - it might be to check their click performance / usage statistics for future rankings or just that Google likes to display some fresh content once in a while.
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08-25-2011, 12:17 PM	#3
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,851 Thanks: 804 Thanked 1,200 Times in 887 Posts	Re: Does google punish inactivity? Some niches need fresh content. Some don't. How much fresh content does a site like cooltext.com have? None. But they have ranked high for years in the niche. Attaching a blog to your site can help. In more ways than one. Fresher content, backlinks. But some sites you can set it and forget it. Paul
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08-25-2011, 12:38 PM	#4
Government Warrior Member Join Date: Aug 2011 Posts: 9 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Does google punish inactivity? Since in that niche all website are "static", should mine be also static? Should i then focus on building backlinks?

08-25-2011, 05:52 PM	#5
warriorkay King of Articles War Room Member Join Date: Feb 2008 Location: Paradise Posts: 2,288 Thanks: 156 Thanked 380 Times in 157 Posts	Re: Does google punish inactivity? . I have sites I haven't touched for YEARS and they are still ranking top of Google. So, I would be quick to say NO, based on my experience, Kingsley .
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08-25-2011, 06:12 PM	#6
ulcseminary HyperActive Warrior Join Date: Aug 2011 Location: Elk Grove Posts: 114 Thanks: 44 Thanked 5 Times in 2 Posts Social Networking	Re: Does google punish inactivity? I would say no because my 'competitor' hasn't changed his website since 2007 and it still beats me in my choice phrase. It still talks, on the front page, about how there will be a memorial service in 2007. And yet, they are still high in the engines.
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08-25-2011, 08:46 PM	#7
John Moore SEO Ninja War Room Member Join Date: Aug 2011 Location: Online Posts: 307 Thanks: 23 Thanked 85 Times in 61 Posts Contact Info	Re: Does google punish inactivity? Although not necessary, the more quality content and quality links you build the higher you will rank. Big G won't punish you for not doing this, however your competitors who do will rank higher.
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08-26-2011, 01:07 AM	#8
gxfcrjdj Active Warrior Join Date: Aug 2011 Location: China Posts: 28 Thanks: 7 Thanked 0 Times in 0 Posts	Re: Does google punish inactivity? Google love fresh contents, but Google doesn't punish inactive sites.

08-26-2011, 01:19 AM	#9
android45 Mobile App Development Join Date: Aug 2011 Location: INDIA Posts: 44 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Does google punish inactivity? I don't think so Google punish inactive sites.

08-26-2011, 01:33 AM	#10
WhiteLabelOutsourcing Outsourcing Warrior Join Date: Aug 2011 Location: Iloilo City, Philippines Posts: 30 Thanks: 6 Thanked 2 Times in 2 Posts Social Networking	Re: Does google punish inactivity? No, it doesn't. I still have some of my old blogs from 2005 and still manages to get into the number one spot in SERPS for their keywords. Google doesn't punish inactivity but highly rewards new content.
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08-26-2011, 02:33 AM	#12
wahidswebgarage Active Warrior Join Date: May 2011 Posts: 78 Thanks: 1 Thanked 8 Times in 7 Posts	Re: Does google punish inactivity? If your sites are getting continious links then fresh content might not be that bigger issue.

08-26-2011, 03:07 AM	#13
edzwoo Warrior Member Join Date: Apr 2010 Posts: 16 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Does google punish inactivity? It may not punish it, but if all your competitors are updating, you're going to fall behind regardless.
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08-31-2011, 12:07 AM	#14
julianbooth123 Active Warrior Join Date: Aug 2011 Posts: 88 Thanks: 2 Thanked 4 Times in 4 Posts	Re: Does google punish inactivity? Google doesn't punish inactivity in my opinion

09-05-2011, 11:33 PM	#15
mikelray031 Warrior Member Join Date: Sep 2011 Posts: 12 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Does google punish inactivity? I would say no because my 'competitor' hasn't changed his website since 2007 and it still beats me in my choice phrase. It still talks, on the front page, about how there will be a memorial service in 2007. And yet, they are still high in the engines.

09-05-2011, 11:48 PM	#16
Ducksauce HyperActive Warrior Join Date: Mar 2011 Posts: 234 Thanks: 59 Thanked 7 Times in 6 Posts	Re: Does google punish inactivity? If the home page is not touched except for a new link added to a new page in the site, would that be considered activity? eg a review site that does one review a week
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09-19-2011, 05:18 AM	#17
xubair Warrior Member Join Date: Aug 2010 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Does google punish inactivity? It depends on different things. For instance, if you've a site that has chat rooms what kind of updates you can add there? Probably none. So Google won't punish the SERPs of that particular site of inactivity.
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09-19-2011, 05:34 AM	#18
diyakapoor HyperActive Warrior Join Date: Sep 2010 Posts: 391 Thanks: 0 Thanked 11 Times in 11 Posts	Re: Does google punish inactivity? Google doesn't punish inactivity but it prefer to websites with daily updated and increase in number of quality back links. So, if your website is inactive from a long and your competitors are giving daily updates to their websites, then they can beat you easily. so, it is advised to update website on regular basis.
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