zoning in on hot keywords vs "proper" keywords

[tylerw]

hi everyone! first of all I'd like to say I'm excited to be reading this forum. I've been building up my two websites for one year and two years now. They're more informational than anything, but I know that I can monetize them because I'm passionate about what's on them...it'll probably just take longer.

Anyway, my main site is all about composting. I've been working on dropshipping agreements with products I personally use, and am having some great success with that using Youtube as my video marketing source (along with tubemogul to get them elsewhere).

However, I'm kinda stumped on the SEO aspect.

I write articles/post a few times a week, and I always pick the words that I find within market researching (google keywords, market samurai) that have the highest attention and minimal competition (if it exists for it).

Is the best approach to label each post with all the keyword variations on the topic, or just zoom in on the broader few keywords for composting in general that are proven to monetize?

For example: Say I have an article about composting with worms. Should I always put keywords for compost tumblers and compost bins (that have higher clicks and revenue potential), although they aren't totally specific to the article itself? Or does this dilute the overall search?

I hope this makes sense, and thanks in advance!

-Tyler

[ckrieger]

For each post you make on your site, I would focus that page on just one main keyword along with making sure you use some LSI keywords throughout the page.

[tylerw]

Can I actually clog my pages up by using too many keywords? All of my posts use between 5 and 12 keywords... not sure I have a "main" keyword. Unless you mean the most relevant keyword to the particular post...then yes I do.

[imMindset]

Just briefly checked out your site. One thing I'd highly recommend is working on your title tags, especially your homepage. Your homepage title should be optimized for your top 2-3 head keywords. Currently your title is the name of your blog, and that's about it.

And since the titles of your posts become your title tags for that specific post, make sure you optimize those as well. Don't just make them generic. It'll be extremely difficult to rank for anything if you don't get your titles right.

[tylerw]

Thanks!

I'm aware of title tags, meta tags, etc, but I haven't worked with editing those in a WP site before...time to figure it out.

So you're suggesting I title all of my blog posts with SEO phrases? That's where it gets confusing for me...if I'm writing about a topic, and I call it that topic with another word or so, isn't that essentially the same? I'm guessing you're saying I need to do targeted market research on each blog post topic and title accordingly.

Good stuff!

[warriorkay]

.
I like to have each page target a specific keyword but can sprinkle
other relevant and related keywords within the article.

But remember also that just having the right keywords in the article
is not enough to get that article ranked, unless the keyword has
no significant competition. Backlinking to the article from other
sites with the keyword (and the other keywords you are targeting)
is also important.

Kingsley

.