a question for ppl with adsense experience

arshavin · 08-26-2011, 01:19 PM

Do you find the higher you climb in google the higher your CTR?

Or if your in 8th position is the CTR the same as if in position 1. The only diff being you get more impressions and clicks in position 1? But similiar CTR.

36burrows · 08-26-2011, 01:43 PM

If your ad placement and ads aren't optimized correctly it doesn't matter if you're ranked #1 or #8, you'll be getting a really poor CTR.

Being ranked higher doesn't make people want to click on your ads.

arshavin · 08-26-2011, 02:17 PM

Thanks for the reply. Lets say my ads and page are optimized. Wont i see a diff in CTR?

markowe · 08-26-2011, 02:21 PM

Well, I had an odd experience with one site - when I was at number four, below the shopping results I had a VERY high CTR. Once I got to number one with that site the CTR dropped significantly (though of course my earnings were still higher overall).

My crazy theory is that the kind of people clicking a result next to the shopping results (maybe they mistook my site for one of the shopping results) are the greatest BUYERS, or CLICKERS at least.

But I put that down to proximity to the shopping results, not any position in the SERPS per se - I am not sure how that would affect CTR. I suppose it MIGHT - perhaps the kind of people in your niche who comb the SERPS more carefully to find what they are a looking for are also the same kind of person who will more likely click on an ad... *shrug* Who knows - I would still rather have the no. 1 spot

08-26-2011, 01:19 PM	#1
arshavin HyperActive Warrior Join Date: Apr 2011 Posts: 324 Thanks: 0 Thanked 3 Times in 3 Posts	a question for ppl with adsense experience Do you find the higher you climb in google the higher your CTR? Or if your in 8th position is the CTR the same as if in position 1. The only diff being you get more impressions and clicks in position 1? But similiar CTR.
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08-26-2011, 01:43 PM	#2
36burrows HyperActive Warrior War Room Member Join Date: Apr 2011 Posts: 457 Thanks: 131 Thanked 70 Times in 55 Posts Contact Info	Re: a question for ppl with adsense experience If your ad placement and ads aren't optimized correctly it doesn't matter if you're ranked #1 or #8, you'll be getting a really poor CTR. Being ranked higher doesn't make people want to click on your ads.
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08-26-2011, 02:17 PM	#3
arshavin HyperActive Warrior Join Date: Apr 2011 Posts: 324 Thanks: 0 Thanked 3 Times in 3 Posts	Re: a question for ppl with adsense experience Thanks for the reply. Lets say my ads and page are optimized. Wont i see a diff in CTR?
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08-26-2011, 02:21 PM	#4
markowe The Wordbay Guy War Room Member Join Date: Oct 2010 Posts: 1,534 Thanks: 186 Thanked 315 Times in 191 Posts Social Networking	Re: a question for ppl with adsense experience Well, I had an odd experience with one site - when I was at number four, below the shopping results I had a VERY high CTR. Once I got to number one with that site the CTR dropped significantly (though of course my earnings were still higher overall). My crazy theory is that the kind of people clicking a result next to the shopping results (maybe they mistook my site for one of the shopping results) are the greatest BUYERS, or CLICKERS at least. But I put that down to proximity to the shopping results, not any position in the SERPS per se - I am not sure how that would affect CTR. I suppose it MIGHT - perhaps the kind of people in your niche who comb the SERPS more carefully to find what they are a looking for are also the same kind of person who will more likely click on an ad... shrug Who knows - I would still rather have the no. 1 spot
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