Why is the CPC on Word Definitions so High?

JoshuaG · 08-28-2011, 03:33 PM

Regardless of what keywords I'm researching I almost always stumble across the CPC for my keyword + definition and it is almost always $3+

Anyone have any idea why the CPC is so high when all people are looking for is the meaning of the word?

depil · 08-29-2011, 12:22 AM

CPC is 'cost per click - this is what each advertiser pays when someone clicks. So if the CPC is $5.00, You click on my ad for 'dog boarding,' then I pay Google $5.00 for that search. There is no 'guarantee' from Google that you get a sale from that interaction.

JoshuaG · 08-29-2011, 02:57 AM

Quote:

Originally Posted by depil

CPC is 'cost per click - this is what each advertiser pays when someone clicks. So if the CPC is $5.00, You click on my ad for 'dog boarding,' then I pay Google $5.00 for that search. There is no 'guarantee' from Google that you get a sale from that interaction.

Try reading the post before you respond next time.

08-28-2011, 03:33 PM	#1
JoshuaG AdSense Realist War Room Member Join Date: May 2009 Location: Canada Posts: 751 Thanks: 93 Thanked 99 Times in 76 Posts	Why is the CPC on Word Definitions so High? Regardless of what keywords I'm researching I almost always stumble across the CPC for my keyword + definition and it is almost always $3+ Anyone have any idea why the CPC is so high when all people are looking for is the meaning of the word?
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08-29-2011, 12:22 AM	#2
depil Active Warrior Join Date: Jul 2011 Posts: 26 Thanks: 2 Thanked 0 Times in 0 Posts	Re: Why is the CPC on Word Definitions so High? CPC is 'cost per click - this is what each advertiser pays when someone clicks. So if the CPC is $5.00, You click on my ad for 'dog boarding,' then I pay Google $5.00 for that search. There is no 'guarantee' from Google that you get a sale from that interaction.
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