Keyword Adsense CPC Research

GGpaul · 08-31-2011, 05:36 AM

Hello everyone, I was wondering what do you utilize to do some keyword research on the CPC for adsense? I'm hearing that keyword google tool isn't accurate, is this true? If so, then what's the best way? Because I don't want to waste my time on low clicks, when I can generate more by having the right keyword! Thanks!

nicktyler · 08-31-2011, 05:55 AM

Google is normally inaccurate in terms of search volume but it is normally more accurate in terms of the CPC you need to pay. This doesn't help you work out the budget much but was the question. Then only guaranteed way to get the actual CPC and volume is to try it for a few days and see what happens.

thecableguy · 08-31-2011, 08:03 AM

It's the most accurate free tool you'll find, the majority of the paid software tools and services uses their data, the most popular paid keyword tool MarketSamurai uses their data.

You need to understand that the search numbers are a 12 month average (try searching "2010" for example and take note of the local trends graph as well).

And the CPC numbers you're looking at is the payout for the SEARCH network, unless you're using a Google searchbox on your site you're using the display/content network which pays out a bigger percentage (around 70%) but at a significantly lower CPC. If you have an Adwords account login and click on "Contexual Targeting Tool" and the CPC will be much closer. However, keep in mind it's an estimated CPC and visitors often find your site through other low paying keywords as well. Google also somehow figures the quality of the site and sometimes uses that in the payout calculations as well, I think it's called "Smart Pricing".

MatthewGreen · 08-31-2011, 08:57 AM

Try looking into spyfu, keyword spy or ppc bully. They will help you out with how many advertisers are advertising in the keyword and what they are paying.

vtotheyouknow · 08-31-2011, 12:36 PM

Quote:

Originally Posted by thecableguy

It's the most accurate free tool you'll find, the majority of the paid software tools and services uses their data, the most popular paid keyword tool MarketSamurai uses their data.

You need to understand that the search numbers are a 12 month average (try searching "2010" for example and take note of the local trends graph as well).

And the CPC numbers you're looking at is the payout for the SEARCH network, unless you're using a Google searchbox on your site you're using the display/content network which pays out a bigger percentage (around 70%) but at a significantly lower CPC. If you have an Adwords account login and click on "Contexual Targeting Tool" and the CPC will be much closer. However, keep in mind it's an estimated CPC and visitors often find your site through other low paying keywords as well. Google also somehow figures the quality of the site and sometimes uses that in the payout calculations as well, I think it's called "Smart Pricing".

This. Also, type your keyword phrase into Google and try to find a website that displays Adsense and has a page based on your keyword. Take a look at the ads (how many, how relevant). This will at least tell you that there ARE advertisers.

Here's the truth l in terms of CPC that nobody wants to tell you: there's no correlation between the estimated CPC using either the keyword or contextual tool and CPC that you'll get on your site.

How do I know? I crunched the stats from my most heavily trafficked adsense sites and determined that there was no statistically significant link between what my sites ACTUALLY make and what they're "supposed" to make according to whatever BS formula that somebody invented.

However, I'd love to hear from anybody who has actually cooked their stats and whether they've found a correlation between approximate CPC and their actual CPC across several sites.

Vic

razorico · 09-01-2011, 02:17 PM

I use semrush for checking cpc. Here I find keywords which domain buys in google adwords, and see ads text for each of these keywords.

bigcaveman · 09-01-2011, 10:03 PM

The honest truth is that there is no way to tell what your exact CPC is going to be. The keyword tool will give you a rough estimate, but you should never take it at face value.

Here is how the big G determines CPC. It is based on there advertisers (adwords). The more people that are willing to bid on a keyword, the higher the your CPC will go.

If you have a site on dog collars and there are a lot of advertisers bidding on this keyword, then there is a good chance you will have a higher CPC.

However, you also have to consider what your site is about. If your site is about tissue paper, then you might have a lot of bidders, but they will not bid very high because the the actual cost of tissue paper is rather inexpensive.

I also think (my opinion only) that they take into account your whole site. If it is themed well and if it is good for the visitor.

Yes, the big G does do smart pricing. Basically if your site "sucks" you are not going to get next to nothing for your clicks. I cant blame them. No one who is paying good money to advertise wants to get crappy traffic.

There are also many other things that determine your actual CPC that google is just not going to reveal.

When you first enter a niche, create a small site and see what happens. If you are making good money with it, then make it bigger. If not, use it for something else.

My best advice is to use your common scene. Check to see if there are a lot of ads already in the search results. Look to see if there are other adsence sites on the front page. I have also had good results using SpyFu.

I hope this helps.

08-31-2011, 05:36 AM	#1
GGpaul HyperActive Warrior Join Date: Apr 2011 Location: Long Beach, California Posts: 484 Thanks: 56 Thanked 42 Times in 34 Posts Social Networking	Keyword Adsense CPC Research Hello everyone, I was wondering what do you utilize to do some keyword research on the CPC for adsense? I'm hearing that keyword google tool isn't accurate, is this true? If so, then what's the best way? Because I don't want to waste my time on low clicks, when I can generate more by having the right keyword! Thanks!
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08-31-2011, 05:55 AM	#2
nicktyler Advanced Warrior Join Date: May 2011 Location: London Posts: 708 Thanks: 8 Thanked 56 Times in 55 Posts	Re: Keyword Adsense CPC Research Google is normally inaccurate in terms of search volume but it is normally more accurate in terms of the CPC you need to pay. This doesn't help you work out the budget much but was the question. Then only guaranteed way to get the actual CPC and volume is to try it for a few days and see what happens.
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08-31-2011, 08:03 AM	#3
thecableguy Senior Warrior Member War Room Member Join Date: Aug 2002 Location: , , . Posts: 1,184 Thanks: 63 Thanked 92 Times in 84 Posts	Re: Keyword Adsense CPC Research It's the most accurate free tool you'll find, the majority of the paid software tools and services uses their data, the most popular paid keyword tool MarketSamurai uses their data. You need to understand that the search numbers are a 12 month average (try searching "2010" for example and take note of the local trends graph as well). And the CPC numbers you're looking at is the payout for the SEARCH network, unless you're using a Google searchbox on your site you're using the display/content network which pays out a bigger percentage (around 70%) but at a significantly lower CPC. If you have an Adwords account login and click on "Contexual Targeting Tool" and the CPC will be much closer. However, keep in mind it's an estimated CPC and visitors often find your site through other low paying keywords as well. Google also somehow figures the quality of the site and sometimes uses that in the payout calculations as well, I think it's called "Smart Pricing".

08-31-2011, 08:57 AM	#4
MatthewGreen Active Warrior War Room Member Join Date: Aug 2011 Location: New York Posts: 72 Thanks: 1 Thanked 3 Times in 3 Posts Social Networking	Re: Keyword Adsense CPC Research Try looking into spyfu, keyword spy or ppc bully. They will help you out with how many advertisers are advertising in the keyword and what they are paying.

09-01-2011, 02:17 PM	#6
razorico HyperActive Warrior Join Date: Apr 2011 Posts: 314 Thanks: 10 Thanked 8 Times in 8 Posts	Re: Keyword Adsense CPC Research I use semrush for checking cpc. Here I find keywords which domain buys in google adwords, and see ads text for each of these keywords.

09-01-2011, 10:03 PM	#7
bigcaveman Money Maker War Room Member Join Date: Sep 2009 Posts: 40 Thanks: 1 Thanked 6 Times in 5 Posts	Re: Keyword Adsense CPC Research The honest truth is that there is no way to tell what your exact CPC is going to be. The keyword tool will give you a rough estimate, but you should never take it at face value. Here is how the big G determines CPC. It is based on there advertisers (adwords). The more people that are willing to bid on a keyword, the higher the your CPC will go. If you have a site on dog collars and there are a lot of advertisers bidding on this keyword, then there is a good chance you will have a higher CPC. However, you also have to consider what your site is about. If your site is about tissue paper, then you might have a lot of bidders, but they will not bid very high because the the actual cost of tissue paper is rather inexpensive. I also think (my opinion only) that they take into account your whole site. If it is themed well and if it is good for the visitor. Yes, the big G does do smart pricing. Basically if your site "sucks" you are not going to get next to nothing for your clicks. I cant blame them. No one who is paying good money to advertise wants to get crappy traffic. There are also many other things that determine your actual CPC that google is just not going to reveal. When you first enter a niche, create a small site and see what happens. If you are making good money with it, then make it bigger. If not, use it for something else. My best advice is to use your common scene. Check to see if there are a lot of ads already in the search results. Look to see if there are other adsence sites on the front page. I have also had good results using SpyFu. I hope this helps.