Can someone explain this?

33centsaday · 08-31-2011, 07:30 AM

A certain keyword for one of my sites brings in about 4 visitors a day, and yet google's keyword tool says that exact term gets zero searches per month?

MikeFriedman · 08-31-2011, 07:46 AM

Two things. First, Google's Keyword tool does not disclose all of its data.

Second, the information it does display is a monthly average. So if you have a seasonal keyword the average per month is probably low. Something like a keyword to do with BBQ grills probably does not get many searches year-round, but during certain months it will attract more searches. The average though is too low to give any data.

Or if you have a keyword for something relatively new... the latest hot gadget... Well, there may not have been many searches for that product or keywords related to that product over the past year, so Google will have no data to display. It does not predict future searches, just reports past information.

08-31-2011, 07:30 AM	#1
33centsaday HyperActive Warrior Join Date: Jan 2010 Location: Canada Posts: 196 Thanks: 5 Thanked 24 Times in 16 Posts	Can someone explain this? A certain keyword for one of my sites brings in about 4 visitors a day, and yet google's keyword tool says that exact term gets zero searches per month?
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08-31-2011, 07:46 AM	#2
MikeFriedman Don't Drink and SEO War Room Member Join Date: Oct 2009 Location: York, PA Posts: 2,009 Thanks: 207 Thanked 551 Times in 393 Posts Social Networking Contact Info	Re: Can someone explain this? Two things. First, Google's Keyword tool does not disclose all of its data. Second, the information it does display is a monthly average. So if you have a seasonal keyword the average per month is probably low. Something like a keyword to do with BBQ grills probably does not get many searches year-round, but during certain months it will attract more searches. The average though is too low to give any data. Or if you have a keyword for something relatively new... the latest hot gadget... Well, there may not have been many searches for that product or keywords related to that product over the past year, so Google will have no data to display. It does not predict future searches, just reports past information.
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