Did you know that you can place up to 3 content units on each page?

[markowe]

So Google WANT us to stuff our pages with tons of ads. If I put 3 ad units on a page users literally wouldn't have any choice but to click... I guess plenty of you must have got this email from Adsense:

Hi,

We’ve noticed that you’re running less than three ad units on 7 of your pages on xxxxxxx.xxx. We recommend that you add any of our top performing units (336x280, 300x250, 728x90 or 160x600) to prominent sections of your pages currently showing only 1 or 2 ads in the placements our heat map suggests.

What do you think of this? Get lower CPC, but potentially higher CTR? Is it worth creating a poor user experience for? I am not so sure this is great advice...

[IM Ash]

You can actually place three units in a way that is not intrusive. One unit within the content above the fold, another at the bottom of your content and one in the sidebar.

In term of this affecting the CPC negatively this isn't necessarily true - I receive phenomenal EPC on ads in the last unit and this has much to do with advertiser quality scores and the number of advertisers that are targeting a certain keyword group.

[apdfranklin]

As Eleva8 mentions, using three ad blocks will not necessarily create a poor user experience. It would certainly be overkill if the site had nothing but very short posts, but for larger sites with 700+ words of content and the right theme, it's not a problem at all.

-Adam

[markowe]

Yeah, I guess. This site of mine in question has quite a narrow theme, I think it would look pretty bad having all those ads hemming the content in. And sure, it really depends on the advertiser competition for the keywords you are targetting. My testing has pretty much conclusively shown for that particular site that there are not too many advertisers competing for slots, and the CPC tails off drastically by the second ad unit (to the tune of nearly 50%) so I hate to think what it would be like with three units. I am just wondering why they give this blanket advice when it obviously very much depends on the site - next thing you know you get banned or deindexed for following their "advice"

[Boris_yo]

I think AdSense Review Team and AdSense Optimization team are contradicting to each other. The former hate websites with a lot of ads and the latter recommend placing all of the ad units.

Of course it all depends what kind of websites you have and how many. But i agree with apdfranklin that the more content on page and website, the more ads can be placed. AdSense Optimization Team probably don't know how large your webiste is.

[owenlee]

it has been some time that we are allow to post 3 ads right?

[xylement]

Yea, but i never receive anything similar like this from adsense =D