SEO Ramifications On Site Transfer To Wordpress

spyder9176 · 01-10-2009, 06:55 PM

I am about to transfer the content from a large CMS site (800 articles) to a Wordpress site.

What will the SEO ramifications be if I re-launch my site (from CMS system to Wordpress system), while maintaining the same home URL.

What possible harmful outcomes might occur (with respect to SEO) and how I can avoid them.

Thanks Brian

dburk · 01-10-2009, 10:01 PM

Hi Brian,

If possible, you need to use the exact same URLs. If that's not possible then you need to setup 301 redirects from each of the old pages to the new ones. Anything short of these measures will be a catastrophe for your SEO efforts.

JamesFraze · 01-10-2009, 10:08 PM

I second dburk and expound a bit:

yoursite.com/oldpage.html has to be created as: yoursite.com/oldpage.html

If you do something like:
yoursite.com/oldpage.html to yoursite.com/new/structure/page.html you will lose all of the traffic that you generated.

You can however, only take a temporary hit if you use 301 redirects to map EACH old url to the new structure, but you are still going to take at least a tempory hit. And, the 301 redirects have to stay there for as long as possible (3 months at least if you can).

Easy Cash · 01-10-2009, 10:15 PM

Try and make sure you use the same url's.

Also, make sure you use permalinks in your Wordpress Blog.

You can read more about it here;

Permalinks Very Important For Free Website Traffic

Basically it allows the search engines to pick up your posts based on keywords in the title of each post.

freetraff · 01-11-2009, 04:30 AM

On the other side, if your old site is not that SEO trustworthy (for example, it's quite young) - then you can even improve your link structure.

For example, it is rumored that this URL structure for your article:

yoursite.com/article/

is much more trusty in terms of SEO than

yoursite.com/article.html

... because Google thinks that yoursite.com/article/ is a folder (by its URL structure).

There is no super official proof from Google that folder link is much more worthy than simple URL. Still, I thought it might be important to share this info with you.

01-10-2009, 06:55 PM	#1
spyder9176 Warrior Member Join Date: Oct 2008 Posts: 22 Thanks: 3 Thanked 1 Time in 1 Post	SEO Ramifications On Site Transfer To Wordpress I am about to transfer the content from a large CMS site (800 articles) to a Wordpress site. What will the SEO ramifications be if I re-launch my site (from CMS system to Wordpress system), while maintaining the same home URL. What possible harmful outcomes might occur (with respect to SEO) and how I can avoid them. Thanks Brian

01-10-2009, 10:01 PM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,471 Thanks: 135 Thanked 639 Times in 551 Posts Contact Info	Re: SEO Ramifications On Site Transfer To Wordpress Hi Brian, If possible, you need to use the exact same URLs. If that's not possible then you need to setup 301 redirects from each of the old pages to the new ones. Anything short of these measures will be a catastrophe for your SEO efforts.
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01-10-2009, 10:08 PM	#3
JamesFraze SEO Ninja War Room Member Join Date: Nov 2008 Location: Mesa, AZ near Phoenix Posts: 214 Thanks: 11 Thanked 119 Times in 45 Posts Social Networking Contact Info	Re: SEO Ramifications On Site Transfer To Wordpress I second dburk and expound a bit: yoursite.com/oldpage.html has to be created as: yoursite.com/oldpage.html If you do something like: yoursite.com/oldpage.html to yoursite.com/new/structure/page.html you will lose all of the traffic that you generated. You can however, only take a temporary hit if you use 301 redirects to map EACH old url to the new structure, but you are still going to take at least a tempory hit. And, the 301 redirects have to stay there for as long as possible (3 months at least if you can).
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01-10-2009, 10:15 PM	#4
Easy Cash Gerry Walter War Room Member Join Date: May 2007 Location: Brisbane, Australia. Posts: 1,174 Blog Entries: 121 Thanks: 104 Thanked 63 Times in 51 Posts Social Networking	Re: SEO Ramifications On Site Transfer To Wordpress Try and make sure you use the same url's. Also, make sure you use permalinks in your Wordpress Blog. You can read more about it here; Permalinks Very Important For Free Website Traffic Basically it allows the search engines to pick up your posts based on keywords in the title of each post.
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01-11-2009, 04:30 AM	#5
freetraff Senior Warrior Member War Room Member Join Date: Aug 2005 Location: , , . Posts: 1,601 Thanks: 1 Thanked 26 Times in 18 Posts	Re: SEO Ramifications On Site Transfer To Wordpress On the other side, if your old site is not that SEO trustworthy (for example, it's quite young) - then you can even improve your link structure. For example, it is rumored that this URL structure for your article: yoursite.com/article/ is much more trusty in terms of SEO than yoursite.com/article.html ... because Google thinks that yoursite.com/article/ is a folder (by its URL structure). There is no super official proof from Google that folder link is much more worthy than simple URL. Still, I thought it might be important to share this info with you.
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