Will I be Punished?

Monumento · 09-04-2011, 01:14 PM

Thinking of changing keywords from my website. I am considering changing 3 of them with other more popular keywords. My question is will google punish me for changing my keywords? I am ranked 11th right now but I want to optimise it better. Made the mistake as a newbie to pick the wrong ones but I have learned my lesson now!

Donimo · 09-04-2011, 01:15 PM

You wont be punished, but you will obviously lose traffic from your current keywords.

PS: Is that a Celtic top your wearing? :P

simonhewitt · 09-04-2011, 01:18 PM

Do you have to change your keywords or is there any way that you can incorporate your new keywords into your site while still keeping the old ones, that way you will still keep your ranking for the old ones as you build up your new ones

Monumento · 09-04-2011, 01:24 PM

Thanks for the help. Yes it is a celtic top

I want to change keywords the ones I currently have are not ideal. Some are not searched for and others I won't be able to rank for due to other competition. I haven't really optimised for these keywords yet as such so I am thinking it won't do to much damage.

rosetrees · 09-04-2011, 01:36 PM

What are you ranked no 11 in Google for?

tpw · 09-04-2011, 01:40 PM

If your links are built with the previous keyword, and you build new links with a new keyword, then no.

If your SEO is strictly onsite, then you may lose the current ratings you have, but not the new ones you get.

When doing link building for SEO, it is actually to your benefit to target a number of keyword phrases in your anchor text, rather than just one or two.

Google prefers to see a variety of keywords in the anchor text for a particular website, because that looks more "natural" to them.

"Natural Links" means that links were created by people recommending your site, instead of you creating your own links. And left to the mechanics of the community-at-large, people will use a variety of words in the anchor text links for your website.

Monumento · 09-04-2011, 01:55 PM

well my main keyword is beginners golf which is ranked at 11. This is not one of the keywords I want to change though. The keywords I want to change are not ranked according to Traffic travis.

Thanks for that tpw that is something which I didn't know and I had been using my main keyword consistently. Now I know to mix it up.

ericnelsonator · 09-04-2011, 05:13 PM

You may lose ranking for existing keywords in the next week or so but will start ranking better for your other keywords. Be sure to start building links using your new set of keywords as anchor text.

Suze Thomas · 09-04-2011, 07:18 PM

If you picked the wrong ones, how would you lose by Google if you change the keywords you're targeting? The ones you ranked for weren't working anyway, if I understand you correctly.

MatthewGreen · 09-04-2011, 07:42 PM

No this wont be an issue. Just change the keyword you need to change and do some backlinking with your new anchor text. You will most likely rank for both if you have already made anchor text backlinks to your original keyword even though the word isn't on your site.

blogworker · 09-04-2011, 07:52 PM

Quote:

Do you have to change your keywords or is there any way that you can incorporate your new keywords into your site while still keeping the old ones, that way you will still keep your ranking for the old ones as you build up your new ones

i also think you'd better ADD new ones, but not REPLACE the old ones. in this way, you can keep you current ranking position and maybe get extra traffic.
if you just replace the old ones with new keywords, you will meet the risk of ranking jumping or a sudden drop. it all hard to say.

lovboa · 09-04-2011, 08:47 PM

This is the exact thing that happened to me. I found it not worth it to continue with the keyword so I switched. I too was at the 11-20th spot but I found that even if I was #1, I wouldn't be able to expect much from it.
Switching was a really good decision for me, but because it's a more competitive keyword, it is taking a little more time and a lot more work to move it up in the serps...but this time it will be worth it. (i hope)

09-04-2011, 01:14 PM	#1
Monumento Active Warrior Join Date: Jul 2011 Location: Scotland Posts: 49 Thanks: 3 Thanked 9 Times in 9 Posts	Will I be Punished? Thinking of changing keywords from my website. I am considering changing 3 of them with other more popular keywords. My question is will google punish me for changing my keywords? I am ranked 11th right now but I want to optimise it better. Made the mistake as a newbie to pick the wrong ones but I have learned my lesson now!
	"The more I practice the luckier I get" - Gary Player Build your game from the ground up at Beginners Golf

09-04-2011, 01:15 PM	#2
Donimo Warrior Member Join Date: Aug 2011 Posts: 25 Thanks: 4 Thanked 2 Times in 2 Posts	Re: Will I be Punished? You wont be punished, but you will obviously lose traffic from your current keywords. PS: Is that a Celtic top your wearing? :P
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09-04-2011, 01:18 PM	#3
simonhewitt Warrior Member Join Date: Jul 2011 Posts: 27 Thanks: 1 Thanked 2 Times in 2 Posts	Re: Will I be Punished? Do you have to change your keywords or is there any way that you can incorporate your new keywords into your site while still keeping the old ones, that way you will still keep your ranking for the old ones as you build up your new ones
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09-04-2011, 01:24 PM	#4
Monumento Active Warrior Join Date: Jul 2011 Location: Scotland Posts: 49 Thanks: 3 Thanked 9 Times in 9 Posts	Re: Will I be Punished? Thanks for the help. Yes it is a celtic top I want to change keywords the ones I currently have are not ideal. Some are not searched for and others I won't be able to rank for due to other competition. I haven't really optimised for these keywords yet as such so I am thinking it won't do to much damage.
	"The more I practice the luckier I get" - Gary Player Build your game from the ground up at Beginners Golf

09-04-2011, 01:36 PM	#5
rosetrees Carol War Room Member Join Date: Aug 2008 Location: UK Posts: 2,902 Blog Entries: 13 Thanks: 382 Thanked 845 Times in 584 Posts Social Networking	Re: Will I be Punished? What are you ranked no 11 in Google for?
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09-04-2011, 01:40 PM	#6
tpw Bill Platt War Room Member Join Date: Jul 2004 Location: Stillwater, Oklahoma, USA. Posts: 7,998 Blog Entries: 4 Thanks: 6,532 Thanked 6,060 Times in 2,730 Posts Social Networking Contact Info	Re: Will I be Punished? If your links are built with the previous keyword, and you build new links with a new keyword, then no. If your SEO is strictly onsite, then you may lose the current ratings you have, but not the new ones you get. When doing link building for SEO, it is actually to your benefit to target a number of keyword phrases in your anchor text, rather than just one or two. Google prefers to see a variety of keywords in the anchor text for a particular website, because that looks more "natural" to them. "Natural Links" means that links were created by people recommending your site, instead of you creating your own links. And left to the mechanics of the community-at-large, people will use a variety of words in the anchor text links for your website.
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09-04-2011, 01:55 PM	#7
Monumento Active Warrior Join Date: Jul 2011 Location: Scotland Posts: 49 Thanks: 3 Thanked 9 Times in 9 Posts	Re: Will I be Punished? well my main keyword is beginners golf which is ranked at 11. This is not one of the keywords I want to change though. The keywords I want to change are not ranked according to Traffic travis. Thanks for that tpw that is something which I didn't know and I had been using my main keyword consistently. Now I know to mix it up.
	"The more I practice the luckier I get" - Gary Player Build your game from the ground up at Beginners Golf

09-04-2011, 05:13 PM	#8
ericnelsonator NicheAWeek.com War Room Member Join Date: May 2011 Location: http://imericnelson.com Posts: 210 Thanks: 55 Thanked 244 Times in 47 Posts	Re: Will I be Punished? You may lose ranking for existing keywords in the next week or so but will start ranking better for your other keywords. Be sure to start building links using your new set of keywords as anchor text.
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09-04-2011, 07:18 PM	#9
Suze Thomas Active Warrior Join Date: Sep 2011 Location: USA Posts: 62 Thanks: 20 Thanked 17 Times in 16 Posts	Re: Will I be Punished? If you picked the wrong ones, how would you lose by Google if you change the keywords you're targeting? The ones you ranked for weren't working anyway, if I understand you correctly.

09-04-2011, 07:42 PM	#10
MatthewGreen Active Warrior War Room Member Join Date: Aug 2011 Location: New York Posts: 72 Thanks: 1 Thanked 3 Times in 3 Posts Social Networking	Re: Will I be Punished? No this wont be an issue. Just change the keyword you need to change and do some backlinking with your new anchor text. You will most likely rank for both if you have already made anchor text backlinks to your original keyword even though the word isn't on your site.

09-04-2011, 08:47 PM	#12
lovboa Advanced Warrior Join Date: Jul 2011 Posts: 741 Thanks: 119 Thanked 80 Times in 71 Posts	Re: Will I be Punished? This is the exact thing that happened to me. I found it not worth it to continue with the keyword so I switched. I too was at the 11-20th spot but I found that even if I was #1, I wouldn't be able to expect much from it. Switching was a really good decision for me, but because it's a more competitive keyword, it is taking a little more time and a lot more work to move it up in the serps...but this time it will be worth it. (i hope)
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