High CPC niche, single AdSense block, $0,02 Profit...

[Bulldozer]

So, today I got the first click on my brand new Made for AdSense web site.
Good for me, huh?

Problem is that the niche of the site has a very high CPC (around $1,30 per click) and I am also using only one block of AdSense (meaning that AdSense shows the highest paying ads for that keyword).

However, my first click generated only $0,02!

What the heck is wrong here?

Am I getting ridiculously small money per click because it's a new site (one week since indexed) and probably AdSense is not yet well "adjusted" to the niche topics on my site?

[blue5]

guess you don't have around $1,30 per click =)

[Bulldozer]

Originally Posted by peter007

what is exactly your problem?

People replying to my questions with questions.

[Bulldozer]

Originally Posted by blue5

guess you don't have around $1,30 per click =)

Apparently.
And I'm trying to find out why.
Do you have the answer?

[tomewer]

Hello Bulldozer,

First of all, $1.30 is not a high CPC at all I'm afraid. In my experience, you should expect to discount CPC by a multiplier of .2 to get the average payout per click. So, $1.30 per click becomes 20c per click.

One click is nothing in the grand scheme of things. Wait until you have 20-30 clicks, and see what the average payout per click is then. I target a niche with a CPC of around $1.60 and my average payout is around 30c.

[Bulldozer]

Originally Posted by tomewer

Hello Bulldozer,

First of all, $1.30 is not a high CPC at all I'm afraid. In my experience, you should expect to discount CPC by a multiplier of .2 to get the average payout per click. So, $1.30 per click becomes 20c per click.

One click is nothing in the grand scheme of things. Wait until you have 20-30 clicks, and see what the average payout per click is then. I target a niche with a CPC of around $1.60 and my average payout is around 30c.

Thank you for your answer.
I didn't know that the CPC data on SpyFu wasn't accurate. But it makes a ton of sense.
So, I'll have to start searching for a new niche...

[tomewer]

Originally Posted by Bulldozer

Thank you for your answer.
I didn't know that the CPC data on SpyFu wasn't accurate. But it makes a ton of sense.
So, I'll have to start searching for a new niche...

Or attract more traffic to that niche. If you've already done a lot of the groundwork than it might not make sense to give up at this point.

I try to look at it as mathematically as possible. If my click rate is 5% and my income per click is 30c, then each visitor is worth $0.015 to me (1 * 0.05 * .30). Say I estimate that I can bring in 100 more visitors per day if I spend $100. Those 100 visitors are worth $1.50 per day, or $137 per quarter. If I can recoup my investment within a quarter then I am usually happy to proceed.

Give it some thought

[MrWonton]

CPC figures are for the Search Network (read: Google Sponsored Listings), not the Display Network (read: Adsense Publisher websites).

You'll also need ~100 clicks before you can accurately measure your average earnings per click.

[milapetersburg]

Are you sure that it is the keyword you target that generated you that $.02 CPC? From my point of view, Adsense has evolve now. A site that targets loan doesn't always get ad units showing loan related ads. I've learned that a loan site could show prescription related ads when the current viewer is used to browsing prescription sites and has not erased the cookies or whatever tracking there is. I've also learned that this can be control over adsense console, so to strictly show loan ads on a loan related site.

[Bulldozer]

Originally Posted by tomewer

Or attract more traffic to that niche. If you've already done a lot of the groundwork than it might not make sense to give up at this point.

I try to look at it as mathematically as possible. If my click rate is 5% and my income per click is 30c, then each visitor is worth $0.015 to me (1 * 0.05 * .30). Say I estimate that I can bring in 100 more visitors per day if I spend $100. Those 100 visitors are worth $1.50 per day, or $137 per quarter. If I can recoup my investment within a quarter then I am usually happy to proceed.

Give it some thought

Yeah, that's a good way of looking at things because in the end of the day it's all about numbers.
however, I don't think that there is a way to attract more people to this niche.
Paid advertising won't get me anywhere - it's a very small micro niche, almost a nano niche.

[thecableguy]

Like mentioned are you looking at the search network numbers or are you using the Contextual Targeting Tool in your Adwords account.

Also did you get the click from the word you're targeting or from a different word?

[Bulldozer]

Originally Posted by milapetersburg

Are you sure that it is the keyword you target that generated you that $.02 CPC? From my point of view, Adsense has evolve now. A site that targets loan doesn't always get ad units showing loan related ads. I've learned that a loan site could show prescription related ads when the current viewer is used to browsing prescription sites and has not erased the cookies or whatever tracking there is. I've also learned that this can be control over adsense console, so to strictly show loan ads on a loan related site.

I don't know, I suspect that the visitor has clicked on a non-keyword related ad.

There is a way to target the ads on your site and force AdSense to show more keyword-specific ads.

It's called "Section targeting": https://www.google.com/adsense/suppo...y?answer=23168

Today I added these targeting tags to sections of my pages but the article says that they will take effect in up to two weeks.
So, at this stage, I really am not sure if it's working or not. Judging by the ads that show on my site - it's not active yet. Those ads cover pretty broad terms, many of them not related to my keyword at all.

[lovboa]

It also depends on the country that the clicker is in. If your ad is targeted for n america anf somebody in asia clicks, it will be much lower cost.

[Bulldozer]

Originally Posted by lovboa

It also depends on the country that the clicker is in. If your ad is targeted for n america anf somebody in asia clicks, it will be much lower cost.

Very good point, thanks.

[cctvinstallers]

Hi, also Doesnt google now make ads based on users previous searches that follow them around irrespective of the site they are on ?
So could your click be for an unrelated ad ?

[Bulldozer]

Originally Posted by cctvinstallers

Hi, also Doesnt google now make ads based on users previous searches that follow them around irrespective of the site they are on ?
So could your click be for an unrelated ad ?

I suspect so.

[tycoon828]

Originally Posted by milapetersburg

I've also learned that this can be control over adsense console, so to strictly show loan ads on a loan related site.

Can you explain more about how to do that? Thanks.

[ericnelsonator]

Try using the Google Contextual Targeting Tool to find out your real CPC.. the CPC displayed in the adwords tool is not always correct and is for the search network, not the display network. A multiplier of .25 is what I generally use for calculating if I am going with the adwords tool's numbers.

Thanks

[TheFBGuy]

What was clicked was not related to your niche.

[xerocube]

Maybe the click not from the us country,i get 0.01$ from country like india and philipine

[Josh MacDonald]

There are so many possibilities here. My clicks range from $0.02 to $2.50

[paulgl]

BullDozer you have been in this forum long enough to know that
you cannot build a site, in a supposed high CPC, and get ads
that pay the highest.

You need to develop authority and adwords users targeting you.

People need to stop swallowing the high paying niche myth.

For the most part, it aint gonna happen. At least not right away.

If the CPC on search is about $1.30, it is very low as far as
competition goes. But on the content network, that may be
good to get 25 cents. That's the top. But your site has no
history, nobody targeting, so more like 10 cents tops. The lowest
ad is probably a nickel at best. You get the bottom feeders.
The top payers are buying elsewhere.

Add 3 ad blocks and change them to text and image.

Here's my new line:

If your page aint got content to handle 3 ad bloocks,
you aint got enough content.

Want an example? My fav: school-grants.org

Paul

[Bulldozer]

Originally Posted by paulgl

Add 3 ad blocks and change them to text and image.

Here's my new line:

If your page aint got content to handle 3 ad bloocks,
you aint got enough content.

I am really tempted to use three AdSense blocks instead of just one. And I do have the content to do that - 650+ words per page, all written by me and completely original.

But isn't placing 3 blocks going to lower the CPC even more???
This is what AdSense claims anyway - it's something in the sense of: "Use only one block and get paid more per click".