Amazon sites - Header tags

[cooler1]

I've seen a number of Jan Roo's type Amazon sites across the net. When i view the page source on the main page, it shows that the H2 tag is used multiple times.

I thought header tags are only supposed to be used once i.e. you put the keyword once in the h1, h2 and h3 tags.

Is there some kind of SEO benefit to using the H2 tag multiple times?

[Sojourn]

That theme he's using doesn't have an H1 tag which is what I've always found surprising. That's the tag that SEO experts generally recommend you use only once. I've read that you can use multiple H2 tags per post and that's how I structure mine.

[cooler1]

Originally Posted by Sojourn

That theme he's using doesn't have an H1 tag which is what I've always found surprising. That's the tag that SEO experts generally recommend you use only once. I've read that you can use multiple H2 tags per post and that's how I structure mine.

Does that theme most likely automatically use the H1 tag as the page title, which is why you don't see a H1 tag when viewing the page source?

[Sojourn]

No. Whether it used it automatically or not, you'd see it in the source code and it's just not there. Certainly someone could manually tweak the theme to add it but I've viewed a number of sites done with that theme and none of them had the H1 tag on any of the pages or posts.

[JohnMcCabe]

Regarding the use of H1, H2, etc.:

Think back to your school days, when they taught you how to write an outline...

H1 Major, overriding theme
----H2 Major subtheme
----H2 Another major subtheme
etc.

Back in the day when the web was text-only (boy am I dating myself), the H tags were used to organize material by importance, associating different fonts and attributes for visual reinforcement.

Nowadays, the H tags are used mainly as SEO ploys to indicate what the publisher wants the SE spider to consider important, and for formatting.

[Sojourn]

Originally Posted by JohnMcCabe

Regarding the use of H1, H2, etc.:

Think back to your school days, when they taught you how to write an outline...

H1 Major, overriding theme
----H2 Major subtheme
----H2 Another major subtheme
etc.

Exactly how I approach reviews today. Always reminds me of writing my term papers.

[spen]

Originally Posted by cooler1

I've seen a number of Jan Roo's type Amazon sites across the net. When i view the page source on the main page, it shows that the H2 tag is used multiple times.

I thought header tags are only supposed to be used once i.e. you put the keyword once in the h1, h2 and h3 tags.

Is there some kind of SEO benefit to using the H2 tag multiple times?

Can you gave the URL of Jan Roo's type Amazon sites?
thank you.

[paulgl]

I hear ya John. I feel the same way. People even call them "header" tags
when they are "heading" tags (sizes).

The reason why you have one <h1> size is that you want to put your
overall theme in this heading. Broad, maybe a tad narrow than broad.
Now this is used, maybe, by google to figure that is the most important
theme of the page.

The reason why you use <h2> multiple times, is that you want to
emphasize other stuff, get that long tail in there. But you don't
want to OVEREMPHASIZE it, so you keep it at <h2>. These,
maybe, now signal the secondary words of your site.

Multiple <h2> are okay. It's the multiple <h1> where it, maybe, gets
muddled. Notice I keep saying "maybe"? Because Google tells you
that indeed you should only emphasize one line, preferably with an
<h1>. You can have more than one. Google does not rule the internet.
If your page screams for another <h1> heading size, (notice it is
really defining size), then go for it. No law says you can't

I can only assume one would want to use <h2> instead of <h1>, as
sometimes the <h1>size can look too big. People should do websites
for people, not search engines.

My feeling is that google is always tipped off by title, <h1>, etc. but
they are smart enough to ignore keyword spamming and figure
out what your content is really about.

Paul