Market Samurai Dilemma

[outwest]

Ok I have this kw, according to MS searched for 400 times per day, the SEOT
(estimated traffic per day for google number one site) is 176

still not bad, respectable though not overwhelming

the kw is, I feel one that would fit very nicely into my niche and I want to actually target a domain after it

SEO competition on top 10 of google? (according to Market Samurai)
very good in my opinion, low backlinks to the actual site, I feel that with work within a year I could overtake number one position. This situation is not easy to find, IMO

The problem?
the Phrase to broad match percentage
PBR

is low
very low. according to MS it is only 7 percent

confusing though
the google search tool says this EXACT match phrase gets searched 12000 times per month, (400/day)

SEObook (I know not as reliable) says it gets searched 2000 times /DAY

I guess the fact that the PBR is only 7 percent means that the chances of being pulled up under many OTHER kw search terms , are much lower. However does that mean on the EXACT match phrase, that is the case?

That PBR usually makes sense to me however, in this case, when I enter just a few words in the phrase in SEO book, the EXACT phrase I want to target comes out NUMBER ONE. which makes me think hmm. It must be getting a lot of searches not just be being pulled up in broad matches, which is to me what the low PBR is trying to imply

Thoughts?
would you target this phrase? or go on to find a better one with a higher PBR?

[outwest]

Apologies for bumping my own thread I know its frowned upon

but I really need an answer to this please and this was quickly heading to page 3 since so many new posts on the board

[Britt Malka]

Or, Outwest, you're just not clear enough in your question?

I know it's difficult without giving away the exact keyword, but I understood nada, shumdavar, clum, nichts, zilch, nothing, when I read this post.

[outwest]

Ok let me think of how to rephrase this

Basically all I am saying is I dont understand why the EXACT kw phrase gets minimum 400 to 500 searches a day. Yet the phrase to broad match (PBR) on that kw phrase on market samurai (PBR) is only 7 Percent

In their tutorials they say, avoid any kws with PBR less than 15 percent, since this would indicate people are really not searching for that kw phrase as it is written

My question is how is this possible, nobody searching for the kw phrase as it is written, if multiple kw tools confirm that they are in fact doing exactly that , searching for the phrase exactly as I typed it, thats why EXACT MATCH is 500 searches per day, on multiple kw tools, and even when I search in SEObook, the keyword phrase pops up again, EXACTLY as I typed it, with a kw daily search total actually it shows 3000 searches per day

Should I just ignore this PBR thing and say go for it

[Travis W]

I've been at this a while and I never EVER rely on one or even two software in deciding on keywords to go after. After you've done the research in MS or other paid service, then compare it with free services, then compare it to what Google has to say, then look at the quality of sites competing for that keyword, then compare the quality of the links those sites have...there's a lot of factors that should go into your decision. I wouldn't rely on numbers alone.

Aside from all the methods listed above, the main reason I do this is because of way too many hard lessons I've learned and a LOT of wasted time worrying too much about the "numbers" that some software gave me. I've learned an important part about deciding what keywords to go after is only partially based on "numbers" and also based on common sense, which no program can duplicate.

[StevenSaliba]

I would create a Google Adwords campaign and target the keywords that you want to target. If your ad gets approved, they will show your ads and you will see how many times people are searching for what it is that you are promoting.

[Tor86]

Low PBR means the keyword is not normally searched for. You want keywords with high PBR. Go to market samurai's dojo and check the tutorial under Keyword Research

*How to Avoid Targeting the Wrong Keywords.

[benzwm02]

Be aware of low PTB ratios even if you have a high SEO traffic indication.

Why?

Because the Google Keyword Tool (what MS bases its research after) is not always correct in showing what customers were actually thinking when they typed in a keyword. Even on Exact match like you are saying

Example:

The phrase "solid metal" may be getting an SEO traffic of 200,000 on exact match with a PTB of %3 when switched to broad match

This means that people are typing in solid metal or metal solid but are not really searching for this exact phrase despite what the Google keyword tool says.

After some research you can discover that the real keyword "metal gear solid" has a PBR of say 67% and SEO traffic of the 200,000. Thus, this is your real keyword people are searching for.

You would have based your entire business around the wrong keyword...even though Google was telling you that was what people were searching for. Please remeber the google keyword tool is not a perfect research tool.

Hope this helps you-

[Britt Malka]

Oh, that's a great question (now that I understand). I just tested on some keywords. I always use [Exact] searches, which should be ... that ... exact.

My keywords (I use the Bring the Fresh method) showed above 1,000 monthly exact monthly searches, but the PBR is from 16% to 84%.

How can that be?

Maybe I just don't understand the PBR, or it's flawed...

Anyway, I have never used it. I cannot say that you should ignore it, but I can say that I do.

[Tor86]

What benzwm02 said... lol

[outwest]

Yes see thats what I was worried about, it says low PBR means people dont normally search for that term

However I dont think looking at this term that this is the case, and this is why

The PBR is basically, as I see it, the percentage of time they see this term, (as You typed it) in a broad list of similar search terms.

The term itself is a bit unusual, and quite frankly does not sound good when paired with other words

Its not as If I typed
Muscle cars

and then a broad match would pull up
Muscle car parts
Muscle car retailers
Muscle car magazine
Muscle car shows

Its not a term like that which would sound good when paired with other words, It is a term which even though it seems to be searched for fairly frequently, pretty much stands on its own

then again what do I know

All I know is even when I enter (its a 3 word term) .........2 of the words, in search tools
up at the top of the list that is generated
is the exact term I originally searched for

that always happens

so how is it possible people are not searching for that term? how is it possible if the kw tools when I search for EXACT that it doesnt pull up my search results 500/.day

Doesnt EXACT mean just that?
If I enter muscle car shows and I enter that in the Google kw tool and say EXACT

and it returns the results

it is not flipping the word order around is it? it is searching for Muscle Car Shows those words in that exact order? Right?

So if it says Muscle Car Shows gets 12,000 searches per month, I thought it meant exactly that

[outwest]

Originally Posted by Tor86

Low PBR means the keyword is not normally searched for. You want keywords with high PBR. Go to market samurai's dojo and check the tutorial under Keyword Research

*How to Avoid Targeting the Wrong Keywords.

Oh believe me I have watched all their tuts multiple times and I understand why they are saying PBR the higher the percentage the better

However this term is unusual, well I will do a lot more research as to exactly what term people might actually be searching for, I understand how the PBR is calculated and I really really appreciate everyone giving their feedback and experience with this tool. This is a very important point in the decision making process for kw research. If I screw this up i will waste a ton of time and backlinks on a worthless kw.

What confuses me about this kw also is its not just the google kw tool or Market Samurai

If I enter just a portion of the phrase in SEObook that tool too. pulls up The exact original phrase I am targeting. right on top of the list, and says it actually gets 3700 searches/day

How is this possible that this other tool also made the mistake of giving such a high daily search total to the same wrong phrase that nobody is really searching for? this is a question that is really bugging me

[outwest]

Thanks very much for the responses so far , very helpful

[spradlig]

@outwest

Forgive me if I'm telling you someone you already know but my recent experience with G is that after you've searched for a certain keyword manually enough times then any future search on another keyword even remotely related to the original brings up search results that include pages relevant to that original keyword. Thus skewing your perception of what people are searching for and what they will see when they do a search.

I have gone back AdWords recently - after losing my shirt the first time - so I was watching my accounts very closely. The main money maker was a couple of keywords in a legal field. What I found was that several variations of that keyword would return SERPs very similar to the SERP for the original keyword (and return my ad). It got to be a bit odd and then I stated seeing ads related to that legal keyword in all sorts of completely unrelated searches - like emails from friends inviting me to play tennis on Friday (viewed in Gmail). This made me wonder about G's tracking of my searches and just exactly how personalized they might be.

So I cleared my cookies and searched through a proxy I'd never used before. Voila the search results for only marginally related keywords were more to my expectation. The URLs that were marginally related to my legal keyword had mostly disappeared as had the all the legal ads.

I no longer assume that my search results are truly accurate unless I've gone through a private proxy after clearing my cookies (and not logged into a Google account somewhere). Then I double check those results via the same procedure and yet another private proxy - preferably on a different computer. I use private proxies because you just never know how skewed the public proxies can get with keyword research and bots from the likes of other IMers.

[outwest]

Originally Posted by spradlig

@outwest

Forgive me if I'm telling you someone you already know but my recent experience with G is that after you've searched for a certain keyword manually enough times then any future search on another keyword even remotely related to the original brings up search results that include pages relevant to that original keyword. Thus skewing your perception of what people are searching for and what they will see when they do a search.

I have gone back AdWords recently - after losing my shirt the first time - so I was watching my accounts very closely. The main money maker was a couple of keywords in a legal field. What I found was that several variations of that keyword would return SERPs very similar to the SERP for the original keyword (and return my ad). It got to be a bit odd and then I stated seeing ads related to that legal keyword in all sorts of completely unrelated searches - like emails from friends inviting me to play tennis on Friday (viewed in Gmail). This made me wonder about G's tracking of my searches and just exactly how personalized they might be.

So I cleared my cookies and searched through a proxy I'd never used before. Voila the search results for only marginally related keywords were more to my expectation. The URLs that were marginally related to my legal keyword had mostly disappeared as had the all the legal ads.

I no longer assume that my search results are truly accurate unless I've gone through a private proxy after clearing my cookies (and not logged into a Google account somewhere). Then I double check those results via the same procedure and yet another private proxy - preferably on a different computer. I use private proxies because you just never know how skewed the public proxies can get with keyword research and bots from the likes of other IMers.

well the kw i am referring to is very new as far as my searches for it in google , do you mean after you have searched for a kw in the kw tool? or in google itself?

are you saying this happens in google kw tool when you click on "exact"? also? I have never noticed this to be the case