Confusion - Any Help is Appreciated (SEO)

[Kauzmo]

Okay warriors, I am a bit confused and any help is appreciated.

Lets pretend the following:

Niche : Monkey shoes
Available Long tail KW: new monkey shoes
Exact local monthly searches: 1900
Competition: Low

So I build a site around the .com domain - newmonkeyshoes

After a bit of content and on page SEO my new monkey shoes site ranks #4 on page one of the big G for "new monkey shoes".

What is the benefit of ranking on page one only when someone uses quotations? I know it is the exact search term I am targeting but if I am on page 10 for a natural search (no quotes). What is the benefit of being #4 for exact?

I know this is a newb question but this still confuses me. I almost never search with quotations so it seems backward to me.

[Jacob Hargreave]

Hello Kauzmo,

In my experience when using quotes in your keyword research is specifically to measure your competition properly. Using your example, I'll explain the process:

Monkey shoes

Step one: How many people are searching for this keyword
Step two: How much competition there is for the keyword

*Rule: Use keywords that get high searches but low competition*

Now of course you've been through this before but for the sake of others that want to know about this I will go through the full process.

Typing in your keyword Monkey Shoes:

You look for the global monthly searches: You want something with 2000+ (5,000 for experts)global searches.

Next you want to type that keyword into the Google search engine with the quotes "Monkey Shoes" and look at the results. There is no magic number where you want this to be but I would make sure the results are below 75,000 results.

Now when it comes the "natural" results you are mentioning remember these results are broad meaning it will pull up searches for anything with monkey shoes in the keyword. So other results (especially from authority sites) will bump your real ranking down a bit, however the more content, etc you create the better than ranking will be in addition do your best to get your content on authority sites, this helps dramatically.

[mmickeals]

I disagree with Jacob as far as number of competitors being important at all. I am only concerned with the strength of my #1 competitor. I may look at other sites in the top ten, but I want to rank #1 for any phrase I am targeting, so really only the #1 site is important. There have been niches I have not targeted with 1000 in quote results, and niches I have targeted with millions of in quote results. I know there is a lot of discussion about this, but this is just the rule I follow.

Kauzmo,

There is little benefit to getting to number 4 when your phrase is searched in quotes. The only reason this would matter, is if your phrase is searched alot in quotes. The ranking that really matters is where you appear when you just enter your target phrase. This is the one that will drive the traffic as you increase its rank.

[UMS]

Originally Posted by Kauzmo

What is the benefit of ranking on page one only when someone uses quotations? I know it is the exact search term I am targeting but if I am on page 10 for a natural search (no quotes). What is the benefit of being #4 for exact?

There's no advantage of being on page one for a phrase (doing a search in quotes uses phrase match not exact match) match unless the broad match (search without quotes) is also on page 1.

[MikeFriedman]

Exact search counts does not mean when somebody searches for the term in quotes. It means the number of times someone searches for exactly those words in exactly that order, whether they use quotes or not.


http://adwords.google.com/support/aw...en&answer=6100

[Kauzmo]

Thanks to all who have responded! This gives me some info to digest.

[Dapper Fellow]

There is also the issue of very low competition keywords that produce high paying ads simply because of the content that must be written about the particular keyword. I've had twelve dollar clicks on ads that were only contextually related to the keyword. I'm not at all sure how this works, but it does work.

[guzpra]

Originally Posted by yukon

What Mike said!

Also, I noticed OP said:



If your running Google Keyword Tool, that's competition for Adwords, not the organic search results. So it's actually irrelevant for seo.

agreed. for the first time I think that is the competition for search result,
so dont bother too much with that